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Overview of e.l.f. Beauty's 'Change the Board Game' Campaign Survey
This survey was created for gathering feedback on e.l.f. Beauty's 'Change the Board Game' campaign, focusing on brand perception, message authenticity, diversity, campaign recall, and overall alignment with the brand’s values. It also includes demographic questions to better understand audience engagement. The results will help evaluate the campaign’s effectiveness and its impact on consumers.  
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Prior to this survey, were you aware of e.l.f. Beauty’s “Change the Board Game” campaign?
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Where did you first hear about the campaign?
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What do you believe was the main message of the campaign? (Please explain)
How clearly did the campaign communicate the importance of diversity in corporate leadership?
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How strongly do you agree with the following statement: “This campaign made me view e.l.f. Beauty as a socially responsible brand.”
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Do you feel this type of campaign fits within a beauty brand’s role in today’s society?
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Did the campaign influence your interest in supporting or purchasing from e.l.f. Beauty?
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Do you believe the campaign took a performative or authentic approach to advocacy?
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Which of the following do you think would make this type of campaign more impactful? (Select all that apply)
What would you like to see e.l.f. do next to support this initiative or similar causes? (Please explain)
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