Explore the Unitarian Universalist Association's new outreach and branding!
Over the past few months, the UUA has been in conversation with UUs from across the country about how to communicate who we are, what we do and why it matters. With a new approach in hand, it's time to see how it can play out at the local level for our committed UU leaders. In summer and fall 2014, the UUA will recruit local congregations and faith communities to "beta-test" these new messages to find out how well they actually work. The results of the beta-testers will inform what direction the UUA takes with new messaging and branding elements, including the materials and tools we produce.
Beta-testers will join a kick-off webinar, work with a congregational study guide, implement the branding approach in one key area of their congregation, and communicate regularly with one another in a "learning circle" model. We are looking for a diverse set of beta-testers who will engage fully with the branding approach and give us honest and constructive feedback.
Be a beta-tester and get your congregation/group buzzing!
• Online and social media
• Public image and identity
• Your story, your context
Registration has been extended to August 22, 2014. Contact
outreach@uua.org for more information.