Target Groups Untangled - what sample chapter do you think I should give away?

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Which of the following chapters in Target Groups Untangled: The The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups would you most like me to share with you? *

Please mark up to, but no more than, 3 chapters, which interest you the most :)

Introduction: Why do target group analysis?

Identify & Organise: Getting an overview of your target groups and getting them organised so as to be better able to target them.

Dream Customer: Finding the best customer for you to indicate what your best target group(s) may be

Purchase Decision: Identifying those that influence whether your product or service is bought

Too Many Target Groups: How to choose the target groups to prioritise and focus on when you have a lot of them to choose from

Basic Definition - B2B: Basic definitions of your target groups(s) in a business-to-business market

Know & Understand - B2B: The kinds of things you need to know and understand about your target group(s) in a business-to-business market

Basic Definition - B2C: Basic definitions of your target group(s) in a business-to-consumer market

Know & Understand - B2C: The kinds of things you need to know about your target group(s) in a business-to-consumer market

Needs & Benefits: Understanding your customer needs and the benefits you bring to them

Values & Beliefs: Defining your target group(s) on values and beliefs to be able to build a stronger relationship with them

Where & How to Reach: How to figure out where and how to best reach your target group(s)

Buyer Personas: What they are, why they are useful and how to create them

Going Forward: When and how to review and update your target group analysis

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