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Workshop On Halal Marketing
Marketing is letting people know about your products. But what on earth is Halal Marketing?
Halal marketing has got two aspects:
Marketing products tagged as ‘Halal’ to consumers who are looking for ‘halal’ products.
Marketing products or services that does not necessarily need the tag ‘halal’ in a manner that does not violate the principles of Islam.
If you are a creative person, the first aspect is for you. The current world halal market is 2.3 trillion USD. And the market is growing at an unbelievable rate of 150%.
If you are a muslim, the second aspect is for you. You can convert your work to acts of worship by following the regulations of Allah while selling your products.
Although we are living are the age of “Sex Sales”, but still, a market is emerging who value quality not gimmicks. They abhor sexualization. These market is appealed by information and knowledge. A new marketing strategy has been developed to market to this segment - content marketing.
Halal marketing is very much aligned with the style of content marketing.
Shorobor is one of the pioneer of content marketing in Bangladesh. It has helped a number of organizations like Center for Zakat Management, Muslim Events, Tech Innovation, Global Lubricants Ltd. to plan and run marketing campaigns.
All these successful campaigns were based on knowledge from Quran and Sunnah proving that sticking to Islam is key to success in both the worlds.
We would like to share the basics of Halal Marketing to a small interested audience in a workshop titled ‘Halal Marketing’

Requirements: A smartphone/ tab/ laptop

Workshop fee:
1000 taka for businessmen and service holders.
800 taka for students. (For those claiming to be unemployed, we will categorize you as students as we believe that the free hours should be dedicated to serious learning, along with job search.)

22 September 2018, Saturday.

Reporting Time:
8:45 AM (Sharp) Closing Time: 5:00 PM

Mohammadpur, Dhaka.
The exact location will be mailed to those who will complete the whole registration process. Registration is based on first come, first served. A seat is not booked until the payment is made.

Payment method:

After registration attendee should send the registration fee cash or via bKash on 0186 100 5555 (Merchant Number) to complete his registration. Please make sure to call us before making the payment.

Workshop Guide:
Sharif Abu Hayat Opu.
CMO Shorobor.
MS in Biology, Purdue University, USA.
B.Sc in Genetic Engineering & Biotechnology, University of Dhaka, Bangladesh.

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