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IAB SA AI Committee Nomination Form 2024

The Interactive Advertising Bureau (IAB) South Africa empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 150 leading media companies, brands and technology firms responsible for enabling excellence in digital marketing that focuses on r|*_|Making Sense of Measurement. Creating a consistent approach to measuring and assessing digital media, and empowering marketers to create powerful cross-screen branding campaigns based on educated decisions and accountable investments.

  1.  Publisher Transformation. Ensuring the value of publishers’ audiences is realised and diversified revenue streams are commonplace.

  2.  Trustworthy Digital Supply Chain. Providing a transparent, liquid and safe marketplace for digital advertising and marketing transactions.

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Generative artificial intelligence (AI)  has risen prominently, infiltrating nearly every industry conversation. At IAB South Africa, we believe it is vital to work together to unpack the critical questions around generative AI collectively and look at ways of indexing against these global trends to shape a brighter future for digital media and marketing for South African customers.


AVAILABLE SEATS ON THE AI COMMITTEE

  • Research 

  • Data & Measurement

  • Creative Agency

  • Media Agency

  • Publisher

  • Platform

  • Brand

  • Education

  • Innovation 

THE ROLE OF THE AI COMMITTEE

  • Monitor and guide the indexing of generative AI tools and platforms for use within the digital media and marketing industry

  • Support and address the concerns and approaches, including regulatory guidelines, around generative AI

  • Prepare for and address the current and future digital impact generative AI will have on stakeholders within the digital media and marketing industry to enable informed decision-making

THE PURPOSE OF THE AI COMMITTEE

  • Support and address industry needs and challenges that focus on available and new solutions within generative AI

  • Enable growth through education, acknowledgement and measurement, empowering the industry to meet consumers where they will be in the next five years

  • Provide credible information about generative AI to enable decision-making

  •  Establish a Centre of Excellence for the IAB South Africa, key stakeholders and the wider industry, where approaches and tools related to  generative AI, amongst others, can be explored and discussed

NOMINATION

As we move forward, we invite you to take a seat on the IAB South Africa AI Committee on behalf of your IAB South Africa Member Organisation to drive innovation and success in our industry. Nominations close on 15 March 2024.

We look forward to your contribution towards the growth of the industry through IAB South Africa.

Razia Pillay, CEO, IAB South Africa


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If the nominee is not yourself, please provide your email address. *
Nominee's first name: *
Nominee's last name: *
Nominee's job title *
Nominee's company name: *
Nominee's email address *
Link to the nominee's Linkedin profile: *
Short biography of the nominee: *
Is the nominee’s company a member of the IAB South Africa? (Note: Only employees of IAB South Africa Member Organisations can take up seats on an IAB South Africa Council or Committee) *
What value would you like to gain from the IAB South Africa AI Committee should you be selected to be on the Committee? *
What value would you/the nominee like to gain from the IAB South Africa AI Committee should you/the nominee be selected to be on the Committee? *
What key challenge or gap in the industry would you/the nominee like to see addressed by the IAB South Africa AI Committee? *
How can you/the nominee assist the IAB South Africa AI Committee to achieve this?
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Which seat on the IAB South Africa AI Committee would your/the nominee’s expertise be most relevant for?
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