The Interactive Advertising Bureau (IAB) South Africa empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 150 leading media companies, brands and technology firms responsible for enabling excellence in digital marketing that focuses on r|*_|Making Sense of Measurement. Creating a consistent approach to measuring and assessing digital media, and empowering marketers to create powerful cross-screen branding campaigns based on educated decisions and accountable investments.
Publisher Transformation. Ensuring the value of publishers’ audiences is realised and diversified revenue streams are commonplace.
Trustworthy Digital Supply Chain. Providing a transparent, liquid and safe marketplace for digital advertising and marketing transactions.
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Generative artificial intelligence (AI) has risen prominently, infiltrating nearly every industry conversation. At IAB South Africa, we believe it is vital to work together to unpack the critical questions around generative AI collectively and look at ways of indexing against these global trends to shape a brighter future for digital media and marketing for South African customers.
AVAILABLE SEATS ON THE AI COMMITTEE
Research
Data & Measurement
Creative Agency
Media Agency
Publisher
Platform
Brand
Education
Innovation
THE ROLE OF THE AI COMMITTEE
Monitor and guide the indexing of generative AI tools and platforms for use within the digital media and marketing industry
Support and address the concerns and approaches, including regulatory guidelines, around generative AI
Prepare for and address the current and future digital impact generative AI will have on stakeholders within the digital media and marketing industry to enable informed decision-making
THE PURPOSE OF THE AI COMMITTEE
Support and address industry needs and challenges that focus on available and new solutions within generative AI
Enable growth through education, acknowledgement and measurement, empowering the industry to meet consumers where they will be in the next five years
Provide credible information about generative AI to enable decision-making
Establish a Centre of Excellence for the IAB South Africa, key stakeholders and the wider industry, where approaches and tools related to generative AI, amongst others, can be explored and discussed
NOMINATION
As we move forward, we invite you to take a seat on the IAB South Africa AI Committee on behalf of your IAB South Africa Member Organisation to drive innovation and success in our industry. Nominations close on 15 March 2024.
We look forward to your contribution towards the growth of the industry through IAB South Africa.
Razia Pillay, CEO, IAB South Africa