These are the categories we're recognizing for the 2026 awards season:

1. Agency Leader of the Year

Leadership is the art of motivating a group of people to act toward achieving a common goal. Leadership is able and prepared to inspire others. They step up and not only impact the success of an agency, but also develop talent, and encourage, empower and enable their teammates. The recipient of this award has all these intangibles, but most importantly as a leader they shape the DNA and culture of an organization in positive and progressive ways.

2. MOSAIC Champion of the Year

This award recognizes a teammate or entire organization that continuously goes above and beyond in their support of diversity, equity, & inclusion within the industry and the Dallas community. The winner demonstrates an unwavering belief in DE&I through mentorship, leadership, support of program initiatives, and implementation of cutting-edge strategies and approaches that face DEI challenges head on.

3. Client of the Year

Without a client putting their money and reputation on the line, advertising wouldn't exist. Without a client to give a green light, the work is creativity hovering in search of a place to land. This is an opportunity to honor clients that believe in you, your work, and your agency and invest in business-altering ideas. This can either be a company or a person.

4. Producer of the Year

This is the ultimate ringmaster. Without the logistical genius of producers, great ideas live eternally on paper. It's time for their applause. Their very own piece of hardware. This can be a single agency teammate or a production or post-production external partner that helps shepherd your work to the finish line.

5. Production Partner of the Year

Production partners turn imagination into something you can see, hear, and feel. They are the collaborators who take our wildest ideas and give them structure, craft, and soul. From early budgets to final color, from casting to compositing, they’re the steady hands guiding every detail, the problem-solvers, makers, finishers, and magic-finders who ensure the work not only comes to life, but lives up to its full potential.

This award honors an external production or post-production company that consistently shows up as a true extension of the team. They bring technical expertise, creative ingenuity, and an unwavering commitment to excellence. They anticipate challenges before they arise, elevate the work at every step, and create an environment where collaboration thrives and great ideas flourish.

The recipient of this award doesn’t just execute; they enhance. They transform creative ambition into polished, powerful reality and help deliver the kind of work everyone is proud to put into the world.

6. Agency Account Executive/Sr. Account Executive of the Year

Know an AE-MVP? They can be a teammate at any level within the account management discipline, from entry-level to head of the department. Account management. Brand management. Client Services. Call it what you want, but these folks are more than note takers, calendar managers, and go-betweens. The best account folks are client whisperers who put themselves in the direct line of fire daily to protect the work at every turn until it sees the light of day.

7. Agency Account Supervisor/Sr. Account Supervisor of the Year (mid-level)
Know an AE-MVP? They can be a teammate at the Account Supervisor/Sr. Account Supervisor level l within the account management discipline. Account management. Brand management. Client Services. Call it what you want, but these folks are more than note takers, calendar managers, and go-betweens. The best account folks are client whisperers who put themselves in the direct line of fire daily to protect the work at every turn until it sees the light of day.

8. Agency Account Director/Sr. Director of the Year
Know an AE-MVP? They can be a teammate at the Director or Sr. Director level within the account management discipline. Account management. Brand management. Client Services. Call it what you want, but these folks are more than note takers, calendar managers, and go-betweens. The best account folks are client whisperers who put themselves in the direct line of fire daily to protect the work at every turn until it sees the light of day.

9. Media Partner of the Year

Media partners bring marketplace knowledge, insights, and unexpected opportunities to ensure the long fight to get the work to the finish line is worth the hustle. Media partners give our work the perfect home. They make sure the right people see it. They become an essential part of the team. Media reps, planners, and strategists are essential behind-the-scenes contributors to the creative process. Great work is only successful if it's seen.

10. Agency Support of the Year

This is that person you can't live without. The assistant, the receptionist, the intern, the generous benefactor, the wise sage who consults and gets you through the murky times... This is the silent MVP.

11. Agency Jr. Strategist/Strategist of the Year
Strategy is where curiosity meets clarity. Agency Strategists are the ones asking better questions, uncovering human truths, and turning complexity into direction. They don’t just interpret culture — they translate it into creative fuel and business opportunity.
The recipient of this award sees what others miss and connects dots others don’t even notice. They bring insight before opinion and purpose before process. With a deep understanding of both people and platforms, this honoree crafts strategies that inspire the work, challenge assumptions, and move brands forward in meaningful ways. A great strategy doesn’t just support great creative, it makes it inevitable. This award celebrates the thinker behind the work and the mind that shapes what comes next.
12. Agency Sr. Strategist/Strategy Supervisor of the Year (mid-level)

Strategy is where curiosity meets clarity. Agency Strategists are the ones asking better questions, uncovering human truths, and turning complexity into direction. They don’t just interpret culture — they translate it into creative fuel and business opportunity.

The recipient of this award sees what others miss and connects dots others don’t even notice. They bring insight before opinion and purpose before process. With a deep understanding of both people and platforms, this honoree crafts strategies that inspire the work, challenge assumptions, and move brands forward in meaningful ways. A great strategy doesn’t just support great creative, it makes it inevitable. This award celebrates the thinker behind the work and the mind that shapes what comes next.

13. Agency Sr./Director Level Strategist of the Year

14. Agency Media Planner/Sr. Media Planner of the Year

Great planning is equal parts science and instinct. Agency Planners turn data into direction and insights into impact. They are the strategists behind the scenes who connect business goals to big ideas and ensure every placement, every audience, and every dollar works harder.

The recipient of this award demonstrates a rare combination of analytical rigor and creative intuition. They don’t just answer briefs — they elevate them. With deep audience understanding, marketplace knowledge, and a sharp strategic lens, they shape campaigns before a single ad ever runs. This honoree consistently brings clarity to complexity and purpose to planning, setting the course for work that performs, resonates, and moves the needle.

15. Agency Media Supervisor/Sr. Media Supervisor of the Year (mid-level)
Great planning is equal parts science and instinct. Agency Planners turn data into direction and insights into impact. They are the strategists behind the scenes who connect business goals to big ideas and ensure every placement, every audience, and every dollar works harder.
The recipient of this award demonstrates a rare combination of analytical rigor and creative intuition. They don’t just answer briefs — they elevate them. With deep audience understanding, marketplace knowledge, and a sharp strategic lens, they shape campaigns before a single ad ever runs. This honoree consistently brings clarity to complexity and purpose to planning, setting the course for work that performs, resonates, and moves the needle.
16. Agency Media Director/Sr. Media Director of the Year
Great planning is equal parts science and instinct. Agency Planners turn data into direction and insights into impact. They are the strategists behind the scenes who connect business goals to big ideas and ensure every placement, every audience, and every dollar works harder.
The recipient of this award demonstrates a rare combination of analytical rigor and creative intuition. They don’t just answer briefs — they elevate them. With deep audience understanding, marketplace knowledge, and a sharp strategic lens, they shape campaigns before a single ad ever runs. This honoree consistently brings clarity to complexity and purpose to planning, setting the course for work that performs, resonates, and moves the needle.
17. Agency Media Buyer/Sr. Media Buyer of the Year
Media Buyers make the magic real. They are master negotiators, opportunity-spotters, and execution experts who ensure the work not only launches — but lands exactly where it should. From strategy to placement, buyers are the guardians of investment and performance, working tirelessly behind the scenes to stretch budgets, unlock value, and deliver results.

This award honors a Buyer whose expertise goes far beyond transactions. They bring market intelligence, hustle, and precision to every decision. They know where the value lives, when to push, when to pivot, and how to make every dollar sing. The recipient of this award consistently elevates the work through smart media choices, strong relationships, and flawless execution that turns good planning into great performance.

18. Agency Media Buying Supervisor/Sr. Supervisor of the Year
Media Buyers make the magic real. They are master negotiators, opportunity-spotters, and execution experts who ensure the work not only launches — but lands exactly where it should. From strategy to placement, buyers are the guardians of investment and performance, working tirelessly behind the scenes to stretch budgets, unlock value, and deliver results.

19. Agency Media Buying Director/Sr. Director of the Year
Media Buyers make the magic real. They are master negotiators, opportunity-spotters, and execution experts who ensure the work not only launches — but lands exactly where it should. From strategy to placement, buyers are the guardians of investment and performance, working tirelessly behind the scenes to stretch budgets, unlock value, and deliver results.

20. Agency Social Media Manager or Strategist/Sr. Social Media Manager or Strategist
Social Media teams make brands matter in culture. They are the architects of voice, relevance, and connection — turning platforms into communities, content into conversation, and moments into momentum. From trend-spotting to storytelling, they ensure the work not only shows up… but stands out.

This award honors an individual whose impact goes far beyond posting schedules. They bring cultural fluency, creative instinct, and strategic rigor to every platform decision. They know when to join the conversation, when to lead it, and when to challenge the brief entirely. The recipient of this award consistently elevates brands through insight-driven strategy, bold thinking, and an unmatched ability to translate culture into meaningful, measurable business results.

21. Agency Social Media Supervisor/Sr. Social Media Supervisor (mid-level)
Social Media teams make brands matter in culture. They are the architects of voice, relevance, and connection — turning platforms into communities, content into conversation, and moments into momentum. From trend-spotting to storytelling, they ensure the work not only shows up… but stands out.

22. Agency Social Media Director/Sr. Social Media Director
Social Media teams make brands matter in culture. They are the architects of voice, relevance, and connection — turning platforms into communities, content into conversation, and moments into momentum. From trend-spotting to storytelling, they ensure the work not only shows up… but stands out.

23. Educator of the Year

This person is molding the future of this industry through their countless hours in and out of the classroom. They work tirelessly to prepare their students for the wild ride that is advertising.

24. Young Professional of the Year

This person is an up-and-coming professional, 32 or under, poised to become an outstanding advertising expert. They are moving the industry forward with their fresh ideas and passionate energy. This is the one that's coming for your job.