People Ops Conversion Rates 101

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Frieda *

How do you calculate the conversion rate of a career page? *

1 point

Number of visitors/number of applicants

Percentage of applicants/number of visitors

Number of applicants/number of visitors

Percentage of visitors/number of applicants

What is conversion rate optimization? *

1 point

Increasing the percentage of users who perform a desired action on a website

Both (a) and (b)

Creating a user-friendly landing page

Increasing the total number of visitors

What is the conversion rate benchmark for website visitors to applicants in the recruiting funnel? *

1 point

16%

11%

None of the above

What conversion rate would be most applicable to calculating ROI for a new careers page?

1 point

Conversion of visitor to applicant

Conversion of applicant to a selected candidate

Conversion of applicant to a rejected candidate

Conversion of applicant to repeat visitor

Clear selection

What is the average cost per hire in 2022? *

1 point

$10,000

$5,000

$4,000

$2,000

Which of these are NOT ways to optimize your hiring funnel? *

1 point

Create a short and concise job description

Allow applicants to import their LinkedIn profile and add it to their application

Create an elaborate, lengthy application process

Make your career site mobile friendly

Let's consider that out of every 1000 people who view your job posting, 90 people apply, and 15 are hired. Also, assume that your incremental cost per hire is $1500. In such a scenario, what is the value of each applicant? *

1 point

$250

$300

$1500

None of the above

If you have 10,000 applicants per month, a 10:1 application:hire ratio, and a $5k cost per hire, what is the ROI from increasing your application:hire ratio by 5%?

1 point

$2,500

$50,000

$250,000

$500,000

Clear selection

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