EVENT REPORTS
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EVENT INFORMATION
BE SURE TO TAKE PHOTOS OF YOU AT YOUR TABLE AND OF THE PRODUCT ON THE SHELVES! WE WANT TO BE INVALUABLE TO OUR CLIENTS, SO WE LIKE TO BE THEIR EYES AND EARS OUT THERE. =)
Your Name *
Date of Event *
MM
/
DD
/
YYYY
Time of Event *
EX: 12-3pm
What type of event was this? *
Event / Store Name *
include the location name as well - EX: Slide the City Denver, Whole Foods Kingsbury, Mariano's West Loop, Randolph St. Market Chicago
City *
State *
EVENT DATA
How busy was the event? *
What was the weather like? *
How many samples did you give out? *
This is how many individuals tried the products. Make hashmarks on a piece of paper to keep track, please!
Product Count - Before *
IF IN A STORE: Include back stock, display and shelf stock - you are allowed to walk in the back and count stock yourself, please do not ask store managers to count it for you, ask them to direct you to it. If you don't count it and they stock in the middle of your event, your numbers will be off.
Product Count - After *
PROMOTIONAL MODEL FEEDBACK
What age demographic did the majority of the consumers fit into? *
Please consider ALL consumers here, not just the ones who sampled. This is to catch a snapshot of who is at the event in general.
Did you get any questions that you didn't know the answer to? If so, please share them!
How do you think the event went? Any other info you think is important? *
Please do not just put, "it went well." That really doesn't tell us anything and this is a VERY valuable box! You are our eyes and ears, and the face of the brand that the people in charge or ordering see at the store level! Please include 2-3 sentences here. Need ideas? Here's some inspiration: What was the favorite flavor? Were there any problems with the execution? Did the manager say anything noteworthy? Did they support the product? Were the shelves empty when you arrived?
CONSUMER FEEDBACK
What were the most commonly asked questions from consumers? *
Positive Consumer Comments *
Negative Consumer Comments *
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