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Lesson 2: How to Organize a Successful Public Awareness Campaign
Practicum: How Can We Advance the Cause of Protecting Cultural Heritage and Antiquities
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Why is it important that all staff of a mission-driven organization be “on the same page”? List specific advantages.
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What advantages does public awareness give to a cause?
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Summarize the ways that WildAid’s ivory campaign changed consumer behavior.
Wild Aid Awareness Campaign Example:
https://wildaid.org/ambassadors/lupita-nyongo/
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What are lessons from the WildAid case study that can be used by other public awareness campaigns to achieve success?
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Practice: Using your answer to the previous question, create a list of ways that your organization’s new public awareness campaign could begin to spread their message to consumers.
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