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The Rise of Social Commerce in the Beauty Industry

This survey investigates how user-generated content (UGC) impacts consumer trust and purchasing decisions in the beauty industry. Your responses will be anonymous and confidential. It should take no longer than 3 minutes to complete.

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Do you consent to participate in this survey?
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What is your age group?
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What is your gender?
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How frequently do you purchase beauty products online?
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On average, how many hours per week do you spend on social media platforms like Instagram, TikTok, and Pinterest?
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I regularly see user-generated content related to beauty products on my social media feeds
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Never
Always
How often do you engage with beauty-related UGC (e.g., likes, comments, shares)?
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Never
Always
I find beauty-related UGC visually appealing
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Strongly disagree
Strongly agree
I trust user-generated content more than professional advertisements for beauty products
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Strongly disagree
Strongly agree
The authenticity of user-generated content makes me more likely to purchase the beauty product featured
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Strongly disagree
Strongly agree
After viewing user-generated content about a beauty product, I am likely to consider purchasing it
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Very unlikely
Very likely
I believe beauty content shared on platforms like Instagram, TikTok, and Pinterest is credible and trustworthy
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Strongly disagree
Strongly agree
Submit
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