Local inventory ads (LIA) or free local product listings allow merchants to connect online shoppers with their physical stores.

As a merchant, you can show local product on Google by managing and submitting your local product and inventory feeds from Merchant Center. To get up and running quicker, you can also give permission to your point-of-sale data provider to send your in-store sales and inventory data to Google on your behalf.
 
If you don't see your preferred point-of-sale data provider listed in Merchant Center,  let us know which company you'd like to see. This will help us find other point-of-sale data providers to partner with.