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Lululemon Brand Assessment
Hello & Welcome to the Lululemon Brand Survey!  I am a masters student at Skema Business School, majoring in International Marketing & Business Development. As part of my studies, I am conducting this survey to better understand the customer's perception of the brand Lululemon and where it stands in the sportswear market.
Thank you for being a part of this assessment; your feedback is much appreciated!
Email *
Age
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Gender
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How familiar are you with Lululemon as a sportswear brand?
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How would you rate the reputation of Lululemon in the sportswear industry?
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How would you rate the quality of Lululemon's products?


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Poor
Excellent
Please rate the following product categories based on what first comes to mind when you think of Lululemon (From 1 to 5).

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Very Unlikely
Unlikely
Neutral
Likely
Very Likely
Leggings
Sports Bras
Tops
Coats & Jackets
Dresses
How innovative do you consider Lululemon in its product offerings ?
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Do you perceive Lululemon as a socially responsible sports brand? (Environmental, ethical...)


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Do you perceive Lululemon as an option for everyday, relaxed attire?
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Which sports brands do you consider as strong alternatives to Lululemon? (Choose 1 or more)
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Required
Have you ever purchased a product from Lululemon?

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If yes, what specific attributes influenced your decision to choose Lululemon ? ( Select all that apply)

Are you considering purchasing a product from Lululemon in the near future?


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