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Buying behaviour
Data gathered from this questionnaire will be used in my dissertation. The dissertation may be displayed in the university library and therefore is not completely confidential although names are purely for my ease of organisation and are unlikely to be used.
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Name:
Leave blank if you wish to remain anonymous
Your answer
Age
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Your answer
Sex:
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Female
Male
Occupation:
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Your answer
Income per year (including student loans, gifts and money earned through work):
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£0 - £5,000
£5,001 - £10,000
£10,001 - £20,000
£20,001 +
Estimate how much you will spend on shopping for yourself in an average month (excluding food) :
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Your answer
What factors are likely to encourage you to spend money on yourself?
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Special Occasion
Windfall
Feeling Down
Holiday
Treat/Reward
Other
Other:
Required
What are you most likely to find yourself buying in these situations?
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Clothes
Jewellery
Accessories
Make Up
Shoes
Other:
Required
Which brands do you shop at most?
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Your answer
How often do you visit these stores?
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Once a week
Once a month
2 - 3 times a month
Other:
What do you like about these stores?
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Your answer
Do you shop alone or with others?
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Alone
With someone else
Both
Why do you prefer this?
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Your answer
Do you try items on in store or do you buy and try at home?
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Your answer
What would be likely to deter you from a store (other than the product):
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You can select more than one answer.
Long queues
Small changing rooms
Unflattering mirrors/lighting
Loud music
Cramped conditions
Hard to find the things you want
No where to relax
Other:
Required
Thinking about the stores you visit MOST often, what do you like most about their interior and atmosphere?
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Your answer
Thinking about the stores you visit most often, what do you like LEAST about their interior and atmosphere?
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Your answer
Do you think the stores you visit most often understand the customers wants and needs? Please explain your reasons for this answer.
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Your answer
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