Section 1 of 1
Demand for Skincare and Beauty products
Age
Age
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below 18
18-25
26-35
36-50
above 50
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Gender:
Gender:
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Male
Female
Other
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Occupation
Occupation
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Student
Working Professional
Business Owner
Homemaker
Retired
Other
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Monthly Income (if applicable)
Monthly Income (if applicable)
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Date
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Below ₹20,000
₹20,000 - ₹50,000
₹50,000 - ₹1,00,000
Above ₹1,00,000
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How often do you buy skincare products?
How often do you buy skincare products?
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Date
Time
Monthly
Every 2-3 months
Every 6 months
Rarely
Never
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What type of skincare products do you use the most?
What type of skincare products do you use the most?
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Cleansers/Face Wash
Moisturizers
Sunscreen
Serums
Face Masks
Anti-aging products
Acne treatments
Other
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Which brands do you prefer?
Which brands do you prefer?
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Date
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Luxury brands (Clinique, Estée Lauder, The Ordinary, etc.)
Mid-range brands (Neutrogena, Plum, Minimalist, etc.)
Drugstore brands (Pond’s, Nivea, Garnier, etc.)
Ayurvedic/Natural brands (Biotique, Himalaya, Kama Ayurveda, etc.)
Other
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What factors influence your decision to buy skincare products?
What factors influence your decision to buy skincare products?
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Price
Brand Reputation
Ingredients (natural vs. chemical-based)
Recommendations from dermatologists
Social media influencers and advertisements
Packaging and aesthetics
Other:
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Would you switch to a different skincare brand if your preferred brand increased its prices by 10-15%?
Would you switch to a different skincare brand if your preferred brand increased its prices by 10-15%?
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Yes, I would look for a cheaper alternative
No, I would continue using my preferred brand
Maybe, depending on the product
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How much are you willing to spend on skincare products per month?
How much are you willing to spend on skincare products per month?
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Date
Time
Below ₹500
₹500 - ₹1,500
₹1,500 - ₹3,000
Above ₹3,000
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Has social media (Instagram, YouTube, TikTok) influenced your skincare purchasing decisions?
Has social media (Instagram, YouTube, TikTok) influenced your skincare purchasing decisions?
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Yes, very often
Sometimes
Rarely
No, not at all
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Do you prefer skincare products with natural/organic ingredients over chemical-based ones?
Do you prefer skincare products with natural/organic ingredients over chemical-based ones?
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Yes
No
Maybe
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Where do you usually purchase skincare products?
Where do you usually purchase skincare products?
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Date
Time
Online (Amazon, Nykaa, brand websites)
Offline (department stores, pharmacies)
Both online and offline
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Would you be interested in subscription-based skincare services (e.g., monthly personalized skincare boxes)?
Would you be interested in subscription-based skincare services (e.g., monthly personalized skincare boxes)?
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Yes
No
Maybe
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What is the biggest challenge you face when buying skincare products?
What is the biggest challenge you face when buying skincare products?
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