Request edit access
Blu Star Assessment Tool
A FREE CONFIDENTIAL assessment of your pest control business. Your answers will not be shared.

By providing your email address, we will be able to provide you with written recommendations based on your responses.

Email address *
Instructions
For each of the questions below, indicate the extent to which you agree with the statement:
1 = Strongly Agree
2 = Somewhat Agree
3 = Neither agree or disagree
4 = Somewhat Disagree
5 = Strongly Disagree
Strategic
I/we have a written strategic business plan *
Strongly Agree
Strongly Disagree
I/we review our strategic business plan on at least an annual basis *
Strongly Agree
Strongly Disagree
I/we have a Big, Hairy, Audacious Goal (BHAG) for the future *
Strongly Agree
Strongly Disagree
I/we know what our corporate values are and our employees know them too *
Strongly Agree
Strongly Disagree
I/we use our corporate values in the hiring process *
Strongly Agree
Strongly Disagree
Our employees know our mission statement *
Strongly Agree
Strongly Disagree
Marketing
I/we know who our target customers are *
Strongly Agree
Strongly Disagree
I/we know why our customers buy our services *
Strongly Agree
Strongly Disagree
I/we know who our closest competitors are *
Strongly Agree
Strongly Disagree
I/we know what differentiates our services from our competitors *
Strongly Agree
Strongly Disagree
Our customers’ experience is consistent from the promises we make in our advertising, to the way the phone is answered, to the way our trucks look, to the quality of our service quality, to the way we interact with our customers at all touch points, to our pricing *
Strongly Agree
Strongly Disagree
I/we effectively use traditional media to create awareness for our company *
Strongly Agree
Strongly Disagree
I/we effectively use digital marketing to reach and convert people who are shopping for pest control *
Strongly Agree
Strongly Disagree
I/we link our advertising to specific landing pages on our website *
Strongly Agree
Strongly Disagree
Our website was designed within the past 2 years *
Strongly Agree
Strongly Disagree
Our website is responsive, meaning it still looks good on a phone or tablet *
Strongly Agree
Strongly Disagree
I/we update our website with new content at least twice per month *
Strongly Agree
Strongly Disagree
I/we measure the effectiveness of our website through analytics and conversion metrics *
Strongly Agree
Strongly Disagree
I/we use metrics to evaluate the effectiveness of our marketing *
Strongly Agree
Strongly Disagree
Sales
I/we are comfortable with our growth *
Strongly Agree
Strongly Disagree
I/we set annual revenue or production goals for the company *
Strongly Agree
Strongly Disagree
I/we set annual revenue or production goals for each technician *
Strongly Agree
Strongly Disagree
I/we have a documented sales process *
Strongly Agree
Strongly Disagree
I/we have a system that reminds us when to follow up with prospects who haven't returned an email or voicemail *
Strongly Agree
Strongly Disagree
I/we have email templates and voicemail scripts which we can use throughout the sales process *
Strongly Agree
Strongly Disagree
I/we have key measures which are monitored regularly to track our sales effectiveness *
Strongly Agree
Strongly Disagree
The best way for our company to increase sales is to increase the number of leads/prospects *
Strongly Agree
Strongly Disagree
The best way for our company to increase sales is to improve our closing ratio *
Strongly Agree
Strongly Disagree
Our pipeline is full - we don’t need more leads *
Strongly Agree
Strongly Disagree
Everyone involved with selling knows our value proposition / why customers should choose us over our competitors *
Strongly Agree
Strongly Disagree
Operations
I/we know how many services/revenue need to be scheduled each day, week, and month by tech and/or type of service *
Strongly Agree
Strongly Disagree
I/we know how many services and revenue have been completed each day, week, and month by tech and/or type of service *
Strongly Agree
Strongly Disagree
I/we know how many services and revenue were skipped by day, week,and month by tech and/or type of service *
Strongly Agree
Strongly Disagree
I/we can easily determine how many techs are needed to complete the orders already on the books for next quarter *
Strongly Agree
Strongly Disagree
I/we know how many call backs we do in a period and why *
Strongly Agree
Strongly Disagree
I/we know how to measure the quality of our services *
Strongly Agree
Strongly Disagree
I/we know how many customers cancel and the reasons that they do *
Strongly Agree
Strongly Disagree
I/we have a customer retention program that is executed when a customer wants to cancel service *
Strongly Agree
Strongly Disagree
I/we have a method to monitor and resolve customer complaints *
Strongly Agree
Strongly Disagree
I/we have a plan to improve our customers’ experience *
Strongly Agree
Strongly Disagree
I/we have defined service programs and we set customer expectations to them *
Strongly Agree
Strongly Disagree
Our technicians are in alignment with the service expectations set with customers *
Strongly Agree
Strongly Disagree
I/we measure the productivity and efficiency of our techs *
Strongly Agree
Strongly Disagree
Technical Training
I/we are ready to support the growth of our business with the right training, treatment protocol, equipment and products *
Strongly Agree
Strongly Disagree
My/our technicians are trained regularly throughout the year *
Strongly Agree
Strongly Disagree
I/we use a trainer that is certified in pest management (ACE, BCE or PHD) *
Strongly Agree
Strongly Disagree
I/we use a trainer that is skilled and knowledgeable on latest pest management practices *
Strongly Agree
Strongly Disagree
I/we have training materials on various topics including safety, compliance, and customer service, as well as pest identification and treatment protocols *
Strongly Agree
Strongly Disagree
I/we have classroom training that integrates a variety of training methods, such as videos, photos, pest samples, quizzes, etc. to keep trainees engaged *
Strongly Agree
Strongly Disagree
I/we have a field training program that gives new hires a hands-on understanding of their daily responsibilities and the operational procedures of our organization *
Strongly Agree
Strongly Disagree
I/we evaluate the skills of new employees after they have worked 90 days *
Strongly Agree
Strongly Disagree
Human Resources
I/we meet or exceed NPMA Quality Pro standards when hiring new techs *
Strongly Agree
Strongly Disagree
We are fully staffed and have several good applicants waiting to fill our next position *
Strongly Agree
Strongly Disagree
I/we are pleased with the quality of the personnel I/we have hired over the last 2 years *
Strongly Agree
Strongly Disagree
My/our personnel files are complete, accurate, and in compliance with federal regulations *
Strongly Agree
Strongly Disagree
My/our employee health insurance coverage is perfect for our company *
Strongly Agree
Strongly Disagree
I/we examine our workplace safety and risk management policies at least once per year *
Strongly Agree
Strongly Disagree
I/we have an employee handbook that has been distributed to all employees *
Strongly Agree
Strongly Disagree
I/we keep our employee handbook up to date by reviewing/editing it at least once per year *
Strongly Agree
Strongly Disagree
My/our safety policies are published for all employees *
Strongly Agree
Strongly Disagree
I/we maintain accurate safety records *
Strongly Agree
Strongly Disagree
Administration
The office staff specializes in certain functions to speed processing and improve accountability *
Strongly Agree
Strongly Disagree
The office staff is cross-trained so all can help customers and each other when needed *
Strongly Agree
Strongly Disagree
The office staff has documented office procedures *
Strongly Agree
Strongly Disagree
Daily work is always done the same or next business day *
Strongly Agree
Strongly Disagree
The office staff has checks and balances or validation steps in place to ensure accuracy *
Strongly Agree
Strongly Disagree
The office staff is posting completed work orders the same or next business day *
Strongly Agree
Strongly Disagree
I/we have a way to implement price increases *
Strongly Agree
Strongly Disagree
Accounts Receivable has clearly defined metrics that are monitored and reported regularly *
Strongly Agree
Strongly Disagree
I/we have a defined collection process with metrics, so status can be monitored regularly *
Strongly Agree
Strongly Disagree
I/we have a routine month-end process to ensure timely delivery of invoices *
Strongly Agree
Strongly Disagree
My/our customer database automatically maintains accurate mailing addresses *
Strongly Agree
Strongly Disagree
My/our customer billing system accurately maintains current tax code amounts *
Strongly Agree
Strongly Disagree
Finance and Accounting
I/we know the financial health of the business from regular accounting reports generated internally *
Strongly Agree
Strongly Disagree
I/we know how much cash we have in the bank at any time *
Strongly Agree
Strongly Disagree
I/we know our cash flow and demands on cash for the next 30 days *
Strongly Agree
Strongly Disagree
I/we reconcile our bank statements on a monthly basis *
Strongly Agree
Strongly Disagree
I/we file all tax reporting on time *
Strongly Agree
Strongly Disagree
My/our financial systems and procedures are designed for compliance and to minimize fraud or theft *
Strongly Agree
Strongly Disagree
Our software is more than adequate for the type and number of transactions during a typical accounting period *
Strongly Agree
Strongly Disagree
Our software will grow with us if we were to double in size *
Strongly Agree
Strongly Disagree
The staff person doing bookkeeping is skilled in accounting *
Strongly Agree
Strongly Disagree
IT
My/our phone system meets our needs *
Strongly Agree
Strongly Disagree
My/our Internet speeds are adequate *
Strongly Agree
Strongly Disagree
My/our IT costs are appropriate for our size *
Strongly Agree
Strongly Disagree
My/our field staff uses phones or tablets to record their work *
Strongly Agree
Strongly Disagree
I/we provide technicians, salespeople, and/or managers with cell phones and the technology they need *
Strongly Agree
Strongly Disagree
My/our IT staff are employees, are well-trained, and do a good job keeping us up to date *
Strongly Agree
Strongly Disagree
I/we have antivirus software on all computers and a current, complete backup of our data which we keep offsite offsite *
Strongly Agree
Strongly Disagree
I/we have a written disaster recovery plan *
Strongly Agree
Strongly Disagree
Tell us just a little about your pest control business
Number of employees *
Your answer
My business is
Sales/revenue *
Submit
Never submit passwords through Google Forms.
reCAPTCHA
This form was created inside of Lonsbury Consulting. Report Abuse - Terms of Service