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Carbon Footprint Labelling Questionnaire

Dear participants,

This is a questionnaire for collecting data in an academic study, conducted by students in October University Modern Sciences and Arts. Our study aims to measure the effect of Carbon footprints labeling on the consumer purchasing intentions.

Carbon footprint is the use of non-polluted product materials for the environment or relying on recycled materials in productionto reduce the resulting carbon emissions.

If you’re looking to make more sustainable choices when you’re shopping, look for the Carbon Trust’s certified footprint label. It verifies that a brand is working to measure and reduce a product’s carbon emissions.

• Your participation in this questionnaire will help us understand your needs better. 
• The questionnaire will not take more than 10 minutes. 

• Data from this research will be used only for academic research purposes.

Please state your level of agreement with the following statements: 

(5 = Strongly Agree, 4 = Agree, 3 = Neutral,  2 = Disagree, 1 = Strongly Disagree):
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Are you aware of the carbon footprint labelling? *
1. First Variable Subjective Knowledge
Subjective knowledge refers to consumer-perceived or self-rated knowledge, indicating what individuals perceive they know about fair trade products 
1.1. I feel confident in my understanding of what carbon footprint labels represent. 
 *
Strongly Disagree
Strongly Agree
1.2. I know how to interpret carbon footprint label when making purchasing decisions. 
 *
Strongly Disagree
Strongly Agree

1.3 I am familiar with the different carbon footprint label certifications and what they mean.

 *
Strongly Disagree
Strongly Agree

1.4 I understand the environmental impact of products with high carbon footprints versus those low carbon footprints.

 *
Strongly Disagree
Strongly Agree
2. Second Variable Perceived Consumer Effectiveness
The term perceived consumer effectiveness (PCE) broadly refers to a consumer’s level of confidence in being able to bring about outcomes that he or she personally values and wants to achieve.

2.1 Carbon footprint labels make me feel like I can make a difference in reducing carbon emissions.

 *
Strongly Disagree
Strongly Agree

2.2 I believe that choosing with lower carbon footprints will have a positive impact on the environment.

 *
Strongly Disagree
Strongly Agree

2.3 I feel empowered to make more environmentally conscious decisions when I see carbon footprint labels on products.

 *
Strongly Disagree
Strongly Agree
3. Third Variable Consumer Purchasing Intention
In general, intention plays an important role on how people behave. The term “purchase intention” has been derived from intention and is mainly used in understanding the intention of consumers in making a purchase decision product that can be connected with a brand, which is usually established by the know-how, intrinsic worth, or precious image of the specific brand.

3.1 I will buy products with low- carbon label.

 *
Strongly Disagree
Strongly Agree

3.2 I have intention to buy products with carbon labels.

 *
Strongly Disagree
Strongly Agree

3.3 I am willing to pay more for products with lower carbon footprints.

 *
Strongly Disagree
Strongly Agree
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