IMPACT OF WORD OF MOUTH (WOM) ON PURCHASING BEHAVIOR OF CONSUMER WITH RESPECT TO OTC MEDICINES
Hello friends,
I (Ravi Kumar;NIPER-Mohali)am currently conducting a marketing research on "Impact of  Word Of Mouth (WOM) on the Purchasing Behavior of Consumer with respect to OTC Medicines"as a part of my project work. I would be very grateful if you could take a couple of minutes to answer the questionnaire about your experiences regarding word of mouth advertisement (such as recommended by friends,family etc.).The responses collected from you are purely for academic purpose and are kept confidential.
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1. Have you purchased any medicine from the following OTC product categories? *
Required
2. The marketing medium that influences you the most when purchasing the above mentioned OTC medicines? *
Required
3. Do you believe the information you hear from people close to you is more worth than what you believe from the ads? *
4. On a scale of 1-5 how would you rate the opinion of following influential groups according to their word of mouth impact when you purchase OTC medicine? *
(1- Very least influential, 2- Least influential, 3- Neutral, 4-Highly Influential, 5- Very highly influential)
1
2
3
4
5
Family
Friends
Colleagues
Doctors
Pharmacists
5. You do not want to use the OTC medicines that are negatively judged by your family, friends and colleagues? *
6. Would you like to tell your family and friends about a negative (-ve) experience had of using an OTC medicine? *
7. Would you like to tell your family and friends about a positive (+ve) experience had of using an OTC medicine? *
8. On a scale of 1-5, how would you rate the following attributes of an OTC medicines which makes you interested in talking positive (+ve) about the product? *
(1- Very Least  important,2- Least  important, 3- neutral, 4- important, 5- very important)
1
2
3
4
5
Safety & Efficacy
Price
Labeling
Packaging
Side effects
Ease of use
Brand name and logo
Brand endorsement (celebrities like Salman Khan, Amitabh Bachchan)
Company’s reputation
9. On a scale of 1-5, how would you rate the following attributes of an OTC medicines which makes you interested in talking negative (-ve) about the product? *
(1- Very Least  important,2- Least  important, 3- neutral, 4- important, 5- very important)
1
2
3
4
5
Safety & Efficacy
Price
Labeling
Packaging
Side effects
Ease of use
Brand name and logo
Brand endorsement (celebrities like Salman Khan, Amitabh Bachchan)
Company’s reputation
10. when satisfied with any OTC medicine, why would you share a positive experience of that product to others? *
11. When dissatisfied with any OTC medicine, why would you share a negative experience of that product to others? *
Name
Age *
Sex *
Education *
Income *
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