Your Thoughts on Poppi (Healthy Soda Brand)

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We’re gathering feedback about healthy soda brands like Poppi. This quick 5-minute survey is anonymous.

How often do you drink soda or soda alternatives?

Daily

A few times a week

Once a week

Rarely

Never

Clear selection

When choosing a soda alternative, what factors matter most to you? (Select up to 3)

Low sugar

Gut health benefits

Natural ingredients

Brand values / authenticity

Packaging sustainability

Price

Availability (easy to find in stores)

How familiar are you with Poppi?

Very familiar (drink it often)

Somewhat familiar (tried it once or twice)

Heard of it, but never tried

Not familiar

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Which words best describe your perception of Poppi today? (Select up to 3)

Authentic

Trendy/influencer-driven

Healthy

Corporate

Innovative

Wasteful

Community-focused

Fun

Poppi was recently acquired by PepsiCo. How does this impact your perception of the brand?

Much more positive

Slightly more positive

No impact

Slightly more negative

Much more negative

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How important is it that a brand stays true to its original mission as it grows?

Extremely important

Very important

Somewhat important

Not important

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Which actions would help you trust Poppi more? (Select up to 3)

Transparent sourcing + ingredients

Founder/fan-led storytelling instead of influencer ads

Community involvement (farmers markets, local events)

Sustainability commitments (recyclable packaging, low carbon)

Honest communication about PepsiCo partnership

Lower price points / accessibility

When you hear “The Soda That Still Gets You,” what do you think it means?

Would a campaign focused on Poppi’s grassroots origins (home kitchen + farmers markets) make you more likely to trust the brand?

Definitely yes

Probably yes

Not sure

Probably no

Definitely no

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What is your age?

Under 18

18–24

25–34

35–44

45+

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