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Brief for CPC advertising
This questionaire will help us to calculate a proposal
Company name, brand, trade mark *
Your answer
Company website *
Your answer
Person to contact *
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Phone number, convenient time to call *
Your answer
Email *
Your answer
Working hours *
Your answer
What business goals should be solved with the help of ad campaigns? *
Your answer
What do you plan to promote/offer? (Business, goods, services) *
Your answer
Why should a customer buy your company`s product/service ? Your competitive advantages , how are your products/services more unique, better from your rivals`? *
Your answer
Who are your main busines`s rivals? *
Your answer
Are you planning any sales or discounts? Are there active now? *
Your answer
Where do you sell and want to promote your products/services? (regions of the country, other countries) *
Your answer
Describe your consumer audience? *
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What profession, gender, age, interests are characteristic for your customers? *
Your answer
What advertising channel/channels is your company using at the moment? How do clients find out about you? *
Your answer
How do you evaluate the effectiveness of current advertising campaigns? To analyse effectiveness of your campaigns and predict traffic / conversion we need to receive access to Google Analytics, calltracking system. *
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Other useful information about your audience, your products/services that aren`t mentioned above. (slogan, brand book availability. Clients` database: e-mail, phone numbers. Related products that are usually bought with the main ones.) *
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