Key Account Segmentation Practice Survey

THIS SURVEY IS NOW CLOSED

Originating from BtoB strategic Marketing, customer portfolio segmentation is a rather accepted practice in SAM and, according to business practice, pertinent segmentation should lead to distinct customer management approaches across segments, and superior shared value beetween the supplier firm and its key accounts… Yet it seems that only little information exists about this issue.

If you would like to know more about the issue, please kindly take five minutes to complete the here-attached survey. This time wil not be lost: all respondents will receive a white paper focusing on best practices and practical takeaways. If you are intrested, do not forget to indicate your mail address...!

Best,

H. Faucher
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