Factors Influencing Demand for Tourists Arrivals to Malaysia

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Dearest Respondents
My name is Shim Shu Yee, a student from UCSI University Malaysia, currently studying BA(hons) Hospitality Management.
As a part of my final project, I am conducting a RESEARCH STUDY of identify factors influencing demand for tourists arrivals to Malaysia.

You are invited to take part in this research project which examines the demands for travel into Malaysia. It will take approximately 15 minutes to complete the questionnaire.
Your feedback is an important part in completing my dissertation. All of your responses will be kept confidential.

Lastly, I would like to thank and my greatest appreciation for your kind responses to my questionnaire.
Thank you.

Part A. Demographic

1. Your current living location/city/country *

2. Gender : *

Male

Female

3. Age *

Below 21

21-30

31-40

41-50

Over 51

4. Level of education: *

High School

Diploma

Bachelor's Degree

Master Degree

Required

5. Occupation *

Student

Private Sector

Public Sector

Businessman

Required

6. Income *

Below $1000

$1000-$1500

$1500-$2000

$2000-$2500

$2500 and above

Required

Part B. Travelling Experiences

7. How many times have you visited for any Malaysia famous tourism destination before today? *

Never

This is my first time

2-4 times

More than 4 times

Required

8. Number of nights stay while travel to destination: *

0 nights

1-3 nights

4-7 nights

More than 7 nights

Required

9. How much do you spend on a trip on an average? *

Less than RM1,000

RM1,000-3,000

RM3,000-5,000

RM5,000 and Above

Required

Part C: Demands to travel into Malaysia

Price *

Strongly Disagree

DIsagree

Neutral

Agree

Strongly Agree

a) Price is first thing that be consider when travelling.

b) Accommodation price in Malaysia is affordable.

c) Price level of goods and services in Malaysia are acceptable.

Exchange Rate *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

a) The currency exchange rate for Malaysia is stable.

b) Availability/Accessibility to get/find money exchanger is easy.

c) The currency of Malaysia for exchange rate is always acceptable and affordable.

Transportation *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

a) Willing to travel no matter what price of the airlines.

b) Travelling only when airlines having their promotion and cheaper.

c) The Transportations in Malaysia are convenient.

Income *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

a) Incomes are enough to cover monthly expenses.

b) Incomes are the important factor to consider for fulfil travel wishes.

c) Having extra income to travel once a year or above.

Part D. Malaysia Tourism Attraction

Example of Location: Kuala Lumpur/ Kota Kinabalu, Sabah
Attraction:
1) KLCC, Bird Park, Shopping Malls, Meseum, foods and others.
2) Mount Kinabalu, famous foods such as seafood and other local cuisines, history heritage of Sabah

Impression of Travelling *

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Enjoy and having fun for the trip in the duration of travelling

Satisfy when staying in 3 stars above hotel for your trips

The image of the public area and big cities of Malaysia are always CLEAN and SAFE.

Any Recommendation?

for Malaysia Tourism Development&Improvement

Submit

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