If the department of marketing your company is overextended and are thinking of doing promotion in Internet and you need experts to establish online marketing plan , you should probably hire an agency specializing in digital marketing. But how do you choose the right one? Here is a list of the 5 questions you should ask before choosing it and that will help you meet your goals.

1. Choose Based On Objectives

Before choosing a digital marketing agency you must be very clear about the reasons why you need it, so make sure you prepare a powerful brief that has all the information you need so that you can present a proposal that is appropriate to the needs. Having clear objectives to be achieved will be able to perceive which agency best aligns to those goals according to their methodology of work and lines of action.

2. Ask For References

You do not have to do this selection process alone. Do not hesitate to ask acquaintances or other companies with whom you have contact, your recommendations. These references can also help to discard, as well as they can provide data from good digital agencies , they also often discover those agencies that on the contrary are not so convenient options.

3. Investigate The Trajectory, Experience And Clients

Just like when you are in a process of selecting staff for the office, you should evaluate the curriculum or experience of each candidate. We must investigate the trajectory of each agency; For example, how much time they have in operations, what their clients have been, in what economic sectors they have experience, what their success stories are, and their greatest achievements.

4. Know The Equipment And Its Individual Portfolios

Do not stop at the agency's global experience, investigate the individual profiles of the work team that conforms it. It is very likely that you have professional profiles on LinkedIn, which can help to get an idea of the background and strengths behind the members of that agency.

5. Consider Multidisciplinarity

If there is one sector that values the multidisciplinary action factor , that is the digital one. The web has taught that it is necessary to work different areas online and offline at once to be successful. The Digital Marketing does not work alone, because it is known that the online experience must be complemented with the physical and with different processes of customer service, especially when a product or service is sold.

You should then choose an agency and team that has verifiable experience in both worlds and especially understand how they complement each other. Therein lies the key to success and it is where your choice should point.