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Questionnaire - Costa Coffee
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* Indicates required question
Gender:
*
Male
Female
Your age group
*
18 – 25
26 – 35
36 – 45
46 – 55
55 – 65
Above 65
Your Nationality:
*
Your answer
Your Educational Qualifications:
*
High School
Graduate
Post Graduate
Other:
Occupational Status:
*
Student
Own Business
Engaged in service
Unemployed
How many times a day do you drink coffee?
*
1
2
3
4 or more
Where do you usually drink coffee?
*
At home
In a Coffee Shop
Which of these drinks would be your choice when going to a coffee shop?
*
Cappuccino
Frappuccino
Espresso
Americano
Other:
Regarding the list below, please fill the boxes with numbers from 1 to 4 according to your Coffee Shop preference:
*
1
2
3
4
Costa Coffee
Caffe Nero
Starbucks
Coffee Republic
1
2
3
4
Costa Coffee
Caffe Nero
Starbucks
Coffee Republic
When going to a coffee shop, you usually go with:
*
Friends
Family
Alone
Other:
When choosing to which coffee shop you want to go, which of the follow reasons are your main decision factors?
*
Price
Environment within the coffee shop
Service
Quality
Popularity of the brand
Other:
In your opinion, in a scale from 1 to 3, being 1 the highest, which of the following is the most and the least important responsibility for a Coffee Shop?
*
1
2
3
Customer Service
Fair Trade with suppliers
Social Responsibility
1
2
3
Customer Service
Fair Trade with suppliers
Social Responsibility
Which, if any, of the following Coffee Shops have you visited within the last ten days?
*
Costa Coffee
Caffe Nero
Starbucks
Coffee Republic
None
Do you think that prices at Costa Coffee are higher, lower or about the same as at Starbucks?
*
Higher
Lower
About the same
In a scale from 1 to 4, being 1 the highest, please tell us the reasons why you would choose Costa Coffee instead of the other Coffee Shop chains?
*
1
2
3
4
Quality
Price
Service
Location
1
2
3
4
Quality
Price
Service
Location
In terms of quality, for you the Costa Coffee products have:
*
A great quality
Fine quality
A bad quality
When observing the Quality-Price relation of the Costa Coffee products, do you think that it is:
*
Great relation
Fair relation
Out of proportion relation
When going to a Costa Coffee shop do you feel the service is:
*
Excellent
Good
Acceptable
Bad
Unacceptable
Do you consider that a brand advertisement is one of the main reasons why a person buys that brand products?
Yes
No
Clear selection
As a costumer where do you usually get the information about Costa Coffee products?
*
Newspaper/Magazines
Television
Radio
Internet
Billboards
Leaflets
Friends
Other:
Have you watched the new Costa Coffee “Youtube” advertisement?
*
Yes
No
If yes, do you find it appealing?
*
Yes
No
Do you have a Costa Coffee club card?
*
Yes
No
How many times a week do you go to a Costa Coffee shop?
*
Everyday
More than twice
Seldom
Never
What time of the day do you usually go to a Costa Coffee shop?
*
In the morning
Lunch Time
After lunch
Tea Time
After work
When going to a Costa Coffee shop, which kind of coffee do you usually buy?
*
Expresso
Ristretto
Cappuccino
Espresso Doppio
Macchiato
Americano
Hot Chocolate
Flat White
Caffè Late
Moca
Costa Light
When you go to Costa Coffee, you usually ask for:
*
Only something to drink
Something to drink and eat
Only something to eat
Regarding Costa Coffee food, do you think it would be a good decision if Costa Coffee used the local products from where the coffee shop is located?
*
Yes
No
In your opinion, Costa Coffee food is:
*
Healthy
High in calories
Never tried
If your answer was “High in calories”, as a customer would you buy more food products in Costa Coffee with less sugar and less salt?
*
Yes
No
How long does it take from your home to the nearest Costa Coffee shop?
*
5 minutes
20 minutes
More than half an hour
One hour
More than one hour
How many retail stores do you think Costa Coffee has in the UK?
*
Approximately 100
Approximately 500
Approximately 1500
Approximately 2500
Are you familiar with the Costa Coffee Foundation?
*
Yes
No
If yes, do you think it has been pursuing a positive path?
*
Yes
No
Would you agree to pay 1% more in each product from Costa Coffee if this value was used in the Costa Coffee Foundation?
*
Yes
No
If Costa Coffee had an Application for Smartphone’s, androids and Iphones, would you consider using it?
*
Yes
No
If yes, in a scale from 1 to 10, being 1 the highest and 10 the lowest, do you think you would use an application to find the nearest Costa Coffee shop?
*
1
2
3
4
5
6
7
8
9
10
If yes, would you like to use it to pre-order your coffee?
*
Yes
No
As a customer, would you like to have your personalized Costa Coffee drink?
*
Yes
No
In your opinion, which are the main features that Costa Coffee shops need to improve?
*
Coffee Shop environment
Products Quality
Healthy food
Price
Children Area
Coffee Products Diversity
Product Promotions
Other:
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