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Questionnaire - Costa Coffee
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Gender: *
Your age group *
Your Nationality: *
Your Educational Qualifications: *
Occupational Status: *
How many times a day do you drink coffee? *
Where do you usually drink coffee? *
Which of these drinks would be your choice when going to a coffee shop? *
Regarding the list below, please fill the boxes with numbers from 1 to 4 according to your Coffee Shop preference: *
1
2
3
4
Costa Coffee
Caffe Nero
Starbucks
Coffee Republic
When going to a coffee shop, you usually go with: *
When choosing to which coffee shop you want to go, which of the follow reasons are your main decision factors? *
In your opinion, in a scale from 1 to 3, being 1 the highest, which of the following is the most and the least important responsibility for a Coffee Shop? *
1
2
3
Customer Service
Fair Trade with suppliers
Social Responsibility
Which, if any, of the following Coffee Shops have you visited within the last ten days? *
Do you think that prices at Costa Coffee are higher, lower or about the same as at Starbucks? *
In a scale from 1 to 4, being 1 the highest, please tell us the reasons why you would choose Costa Coffee instead of the other Coffee Shop chains? *
1
2
3
4
Quality
Price
Service
Location
In terms of quality, for you the Costa Coffee products have: *
When observing the Quality-Price relation of the Costa Coffee products, do you think that it is: *
When going to a Costa Coffee shop do you feel the service is: *
Do you consider that a brand advertisement is one of the main reasons why a person buys that brand products?
Clear selection
As a costumer where do you usually get the information about Costa Coffee products? *
Have you watched the new Costa Coffee “Youtube” advertisement? *
If yes, do you find it appealing? *
Do you have a Costa Coffee club card? *
How many times a week do you go to a Costa Coffee shop? *
What time of the day do you usually go to a Costa Coffee shop? *
When going to a Costa Coffee shop, which kind of coffee do you usually buy? *
When you go to Costa Coffee, you usually ask for: *
Regarding Costa Coffee food, do you think it would be a good decision if Costa Coffee used the local products from where the coffee shop is located? *
In your opinion, Costa Coffee food is: *
If your answer was “High in calories”, as a customer would you buy more food products in Costa Coffee with less sugar and less salt? *
How long does it take from your home to the nearest Costa Coffee shop? *
How many retail stores do you think Costa Coffee has in the UK? *
Are you familiar with the Costa Coffee Foundation? *
If yes, do you think it has been pursuing a positive path? *
Would you agree to pay 1% more in each product from Costa Coffee if this value was used in the Costa Coffee Foundation? *
If Costa Coffee had an Application for Smartphone’s, androids and Iphones, would you consider using it? *
If yes, in a scale from 1 to 10, being 1 the highest and 10 the lowest, do you think you would use an application to find the nearest Costa Coffee shop? *
If yes, would you like to use it to pre-order your coffee? *
As a customer, would you like to have your personalized Costa Coffee drink? *
In your opinion, which are the main features that Costa Coffee shops need to improve? *
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