Questionaire on Consumer Buying Behaviour Towards Branded Apparels
Dear Sir/ madam,
Kindly fill the questionnaire about your shopping behaviour for apparels (a part of research work).
OBJECTIVE: To study the attributes that affects the consumer buying behavior towards branded apparels.
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NAME (optional):
GENDER *
AGE *
EDUCATION *
OCCUPATION *
ANNUAL INCOME *
What do you prefer in apparels?
Clear selection
What are the sources of information before making the purchase of apparels?
(can tick more than one)
How likely do you think are these attributes important in the branded apparels that you posses?
( 1= Least Important & 5= Very important )
1
2
3
4
5
1.    Good Fit
2.     Durability
3.     Ease of Care
4.     Good price
5.     Comfort
6.     Quality
7.     Choice Of Color
8.     Fashionable
9.     Brand Name
10.    Choice of Style
11.    Status Symbol
12. Availability / Widely Spread
Clear selection
In Branded apparels which segment of clothing do you prefer?
(can tick more than one)
Tick below that your Brand Gives you
Rank the following Brands as per your Preference. ( 1= Highly Preferred and 5= Least Preferred )
a) FORMALS
1
2
3
4
5
Van Heusen
Cantabil
Louis Phillippe
Wills Lifestyle
Richlook
Clear selection
b) CASUALS
1
2
3
4
5
Lacoste
Levis
United colors of Benetton
Edhardy
Tommy Hilfiger
Clear selection
c) SPORTSWEAR
1
2
3
4
5
Reebok
Adidas
Nike
Puma
Converse
Clear selection
d) ETHNIC
1
2
3
4
5
Biba
Sabhyata
Manyawar
Global Desi
W
Clear selection
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