The global pandemic has forced businesses and organizations to fast track their digital transformation initiatives. With the prevalence of the use of e-commerce during the COVID pandemic, Digital Marketing became a necessary tool to sustain and increase a company’s sales revenues. Currently, as the domestic and global economy return to face to face transactions, online selling platforms remain crucial channels to generate, sustain and increase sales revenues.
This course is designed to provide knowledge and skill on digital marketing in order to help individuals and enterprises in implementing effective online business promotion strategies to generate, sustain and increase sales revenues
COURSE OUTLINE:
I. Introduction to Digital Marketing
A. The Digital Marketing Landscape
B. Consumer Journey
C. The Target Audience (Business 2 Business (B2B) vs. Business Consumer (B2C))
D. Digital Marketing Components
II. Website: Your Unique Online Presence
A. Google My Business Setup
III. Search Engine Optimization (SEO)
A. Introduction to SEO and its Benefits
B. Driving Organic Traffic to Your Website
C. Basic Guide to Keyword Research
IV. Content Marketing
A. Content Marketing vs Traditional Publicity
B. Best Practices for Brands and Examples
C. Content Marketing Production Tools: Using the Canva App
V. Social Media Marketing (SMM)
A. SMM Channels
B. Choosing Social Media Platform for Your Business
C. Brand Communication Strategies
VI. E-mail Marketing
A. Basic E-mail Marketing Strategies and Strategies
B. E-mail Marketing Tools: Using MailChimp App
