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Advertisement Perception
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What is the average amount of hours you spend online a day? *
On which type of device do you spend most of your time on? *
Which search engine do you prefer? *
What is the main reason for which you usually go online. *
When starting your journey online, do you usually start off with a search engine, or do you know where to find what you're looking for? *
How often do you see advertisements on google while looking something up? *
Never
Always
Have you ever clicked on an advertisement that appears on google? *
Are you an active or passive internet user? *
On which device do you surf the web more often? *
How many hours a day do you spend going through social media like facebook, instagram, or twitter? *
When scrolling through twitter, instagram, or facebook, do you feel that the advertisements are annoying or do they almost appear to be part of the feed or timeline you are scrolling or reading through? *
Do you like to shop at the stores you follow online? *
Have you ever purchased something from an advertisement you saw on social media? *
Out of all the ads you've tapped on while on your phone scrolling through social media, how many of those taps were by mistake? *
None of them
All of them
How often do you share advertisements of products you like online to your friends or on your timeline/profile? *
Never
Always
Are you more likely to buy something you want if a friend recommends it? *
On which social media platform are advertisements more pleasant? *
From which social media platform are you most likely to buy a product from *
Are you more likely to buy a product online if you see a celebrity you like wearing the product? *
Do you believe the first ten results from a google search are more relevant to what you're looking for than the rest of the results? *
Do you have an ad blocker installed on your computer? *
Which advertisement is the most annoying? *
Do you often ignore advertisement that appears randomly without warning? *
How often do you clear the cookies and cache from your computer? *
Never
Every week
Do you have an email address that you check regularly? *
How often do you forward emails that advertise products or brands you like? *
Never
Every time I receive an interesting advertisement
Have you every signed up for a brand to send you emails about their products and discounts? *
Do you like it when companies send you personalized emails updating you on their products, like say on your birthday? *
On which device do you check most of your emails on? *
Please click option 1 *
How do you prefer to find about new products from the brands you like? *
Have you ever unsubscribed from a brand that sends you promotional emails? *
Are you more likely to share a good or a bad experience with a brand or product *
How often to do you buy clothes online? *
Never
I only shop clothes online
How often to do you buy accessories (wallets, hats, key chains, etc) online? *
Never
I only shop accessories online
How often to do you buy shoes online? *
Never
I only shop shoes online
What is your age? *
What is your gender?
Clear selection
Did you attend university or college?
Clear selection
What is your nationality? *
Do you consider yourself to be an online shopper? *
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