Our client, a durable consumer goods firm focused on creating African themed lifestyle products that radiate our brand ethos of top quality that’s affordable, designed for Africa by African, seeks to engage the services of a Brand Marketing Executive

Job Title: Brand Marketing Executive
Industry: Retail Fashion
Employment Type: Full Time
Location: Ikeja, Lagos

Main purpose of position
As a Brand Marketing Executive, you should be passionate about uncovering consumer insights and delivering innovative marketing campaigns (offline + online). You will join a dynamic and fast-paced environment and generate brand strategies that grow market share and brand’s reputation, improve customer experience and drive growth.


Job Description

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to.
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to “take action”.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Coach the team and get the best from everyone.
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversee marketing and advertising activities to ensure consistency with product line strategy.
• Monitor product distribution and consumer reactions.
• Anticipate bottlenecks.
• Brainstorm new and innovative growth strategies.
• Align the company around the brand’s direction, choices and tactics.


Required Competencies, Knowledge, Skills and Abilities

• Proven working experience as a brand manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think outside the box
• Experience in identifying target audiences and devising campaigns that engage, inform and inspire
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Excellent command of the English language


Qualification and Experiences
• Minimum of Bachelor’s degree Business/Marketing related field.
• 2+ years of experience brand marketing role
• Excellent oral and written communication skills
• Strategic thinker and goal driven.
• Capable of working autonomously and multitasking
• Excellent presentation skills.
• Excellent interpersonal and relationship development skills
• Demonstrate initiative, flexibility and resourcefulness.
• Flexible, hands-on approach to business.
• Proven track record in integrating effective offline and online communication strategies.
• Must be able to use MS Office applications –Word, Outlook, and Excel to a competent standard.
• A good knowledge of mass e-mail programs such as Salesforce, Constant Contact, Convio, Google Analytics, Google Adwords, Raiser’s Edge, Adobe Creative Suite, Wordpress and HTML
• A good conceptual and technical graphic design abilities
• Understanding of the latest communication trends, such as social media and how to optimize design for those platforms

Remuneration:
N100,000 – N120,000


Application Deadline:
6th November, 2015


For further Enquiries,
Contact: JobMag Centre,
254, Herbert Macaulay Way, Alagomeji, Yaba, Lagos.
Tel: 08167490262