Marketing for Plus Size Fashion Survey
Good day! I am Ma. Fatima Mariano, Senior student of University of Santo Tomas, taking up B.F.A major in Advertising Arts. I am currently doing my research for my thesis under "Fashion Design and Its Promotions". I would like to ask your help and few minutes to answer this questionnaire.
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Name *
age *
Occupation *
Household monthly income *
Location of school /work: *
Where do you usually hang out? *
Photo reference 1
types of wear
What do you usually wear when going out? *
Do you buy clothes from plus size brands? *
How often do you buy clothes? *
How much are you willing to spend for smart casual clothes? *
Where do you usually shop for plus size clothes?
(Check all that applies)
Photo reference 2
Diferent body shapes
Are you familiar with the different body shapes/types? *
Do you believe that dressing in your body shape will make you dress better? *
Do you believe and follow in dressing according to your own body shape? *
In your opinion, what do you think is the most desirable body shape? *
What local brand/s do you usually buy?
(check all that applies)
Are you satisfied with the designs available? *
Do you always buy the latest fashion styles/trends/items? *
Photo reference 3
Illusion dresses
Have you heard/ encountered illusion dresses? *
*If yes, have you tried or worn one?
Clear selection
Do you think that illusion dresses highlights a plus size woman’s curves?
Clear selection
What problems do you encounter while buying plus size clothing? *
Always
Seldom
Rarely
Never
Lack of age appropriate styles
Lack of sizes
Ill-fitting clothes
Lack of fitting rooms
Lack of stores that cater to plus size
Ill-mannered staff
*What other problems do you encounter while buying plus size clothing?
When do you dress up fashionably? *
Photo reference 4
smart casual clothing
Do you like to wear smart casual clothes? *
What problems do you encounter while wearing smart casual clothes? *
(Check all that applies)
Required
Are there any plus size fashion rules you follow? *
ex: Plus size women can't wear horizontal stripes
*if yes, what are they?
What smart casual garments do you usually wear? *
(check all that applies)
Required
Are there any clothing item/s you wish to buy but can't find one that fits well? *
ex: short white dresses, pencil skirts....)
*If yes, what are these?
With 6 being the highest and 1 being the lowest, what's the first thing you'll look at for you to enter a plus size store/boutique? *
ONLY 1 answer per rating; no repetition of answer
6
5
4
3
2
1
Clothing Display
Window Display
Clothes on the mannequin
Brand
Store/Interior Design
Ambience
Will you look/buy inside a store if you know they have your size? *
What clothing size do you usually purchase? *
Are you familiar with the US and UK clothing sizes? *
(US to UK: +4, UK to USA: -4)
How were you able to find out about your clothing size? *
Do you think that applying the US and UK dress sizes would make buying of clothes much easier for plus size women compared to having the standard clothing sizes? *
US/UK (0-22 and above) Standard clothing sizes (S-4XL)
*Why so? *
Do you enjoy shopping? *
why so? *
Do you shop with friends? *
Please rate the following according to importance *
Very important
Important
Less important
Not important
Comfort and fit
Style/Cut
Body flattering
Color
Functionality
Quality
Price
Popularity of the brand
Latest fashion trends
Website/online catalogue
How important is it for you to make a statement through your clothes/style? *
How important to you is clothing and appearance? *
How do you want to feel or appear when you go out? *
Do you buy body contouring garments? *
(ex:spanx)
*if yes, how often do you wear body contouring garments?
Clear selection
What part of your body are you most conscious of? *
(check all that applies)
Required
What part of your body are you willing to flaunt? *
(check all that applies)
Required
Where do you usually look for smart casual styles/designs *
(check all that applies)
Required
Have you seen a plus size fashion advertisement within the year? *
*if yes, what brand was it and where did you see it?
Would you be convinced to try outfits worn by bloggers and celebrities? *
What local magazines do you usually buy? *
(check all that applies)
Required
What newspaper do you usually read? *
How often do you read the newspaper? *
How often do you watch TV? *
What local channel do you usually watch? *
What time of the day do you usually watch TV? *
What advertising materials usually catch your attention? *
What appeals to you the most when seeing a plus size fashion print ad? *
How often do you surf the net? *
What website/s do you usually visit? *
(check all that applies)
Required
*If you visit blogs, kindly indicate the website/blogger you follow.
Have you availed of styling/personal shopper services? *
*if yes, were you happy with their services?
Clear selection
*Why so?
What promo materials would most appeal to you? *
Will you be interested to attend plus size fashion shows and events? *
What location will be most convenient for you? *
Email address: *
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