A list of questions from the farmers
These questions have been provided by Guatemalan farmers Paul Starry (Finca San Gerardo) and Nando Diaz (Santa Ana). The answers to these questions will be passed on to Paul and Nando and no-one else.
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What are customers looking for?
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What type of roast is preferred?
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What are your customers more interested in?
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What is your opinion of Guatemalan coffee?
What are young people drinking the most in your cafe?
What is the ratio between coffee and tea, or other beverages that are substitutes in your cafe?
What demographic is the most popular in your cafe?
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Can the average customer distinguish the difference between specialty coffee and a regular Guatemalan coffee?
Are your customers willing to pay more for a cup of coffee depending on:
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Is there anything else you would like to pass on to these farmers ?
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