Water Crisis

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Water Crisis

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The Power of Water from Water.org

The water and sanitation problem in the developing world is far too big for charity alone. At Water.org, we are driving the water sector for new solutions, new financing models, greater transparency, and real partnerships to create lasting change. Our vision: the day when everyone in the world can take a safe drink of water.

Which of these strategies does the commercial use?

Claim –– States the main point or stance

Big Names –– Mentions experts and important people to support the argument

Logos –– Uses logic, numbers, or facts to support the argument

Pathos –– Appeals to the audience’’s emotions

Ethos –– Tries to build trust and credibility

Kairos –– Builds a sense of urgency for the cause

Research –– Uses studies and information to make the argument seem more convincing; this can be in the form of words, graphs, tables, or illustrations

Describe and explain two of the persuasive strategies that the commercial uses.

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