EdTech Connect: Digital Marketing & Communications Maturity Assessment

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Take our quick assessment to find out how your team is doing in digital marketing and communications.

From using AI and data to make better marketing decisions to improving your social media and email campaigns, this survey covers it all. Discover where you excel and where there's room for improvement across key areas like technology adoption, data use, content strategy, and more.

It's an opportunity to see how advanced your strategies are and identify ways to grow. Whether you're just starting or already a tech-savvy team, this assessment will guide you toward even greater success.

After you submit, we'll score your answers, and send you your results!

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1. Which phrase best describes the current state of your team?

0 points

Have no idea how to get started mastering digital technology.

Feeling overwhelmed and frustrated keeping up with digital technology and new advances.

Confident with digital technology knowledge and driving the needle forward for department and regularly hitting institutional goals.

Truly focused on leveraging data to drive successful marketing and digital campaigns and can measure team's impact on institutional growth.

Feeling like a rockstar! Staying on top modern marketing education, trends, and implementing AI technology and tools throughout workflow. Feel confident team's marketing decisions drive organizational growth and excellence. "

Clear selection

2. How would you describe the digital marketing maturity of your team?

Little digital marketing knowledge among the team.

Some digital marketing knowledge, but no defined digital strategy, still depend on central IT.

Need to tie behavioral data in with CRM data to better segment, target, and personalize.

Need to use CDP/DMP to derive better segmentation and targeting of the existing data.

Creating sophisticated marketing campaigns with specialized teams and advanced promotional strategies that leverage AI.

Clear selection

3. Which statement best describes your use of data and technology?

No intentional use of data or technology in digital marketing efforts.

Occasional use of data or technology in isolated marketing campaigns to support decision making.

Regular use of data and technology to inform marketing strategies and optimize performance.

Data in good place, mainly need to ensure any new, additional data is continually brought in when created.

Integrating and Data throughout all marketing campaigns for holistic, data-driven decision-making.

Clear selection

4. How are you leveraging AI in your content development and digital marketing efforts?

No intentional use of AI in marketing efforts.

Experimenting with AI-driven marketing tools and platforms.

Regular use of AI to improve marketing performance, streamline processes, and gather insights.

Utilizing AI to create new marketing opportunities and enhance existing strategies.

Integrating AI in all aspects of marketing, from strategy to execution, for a smarter, more efficient experience.

Clear selection

5. How sophisticated is your Customer Relationship Management (CRM) landscape?

No customer relationship management or data-driven strategy in place.

Basic use of CRM solution for tracking interactions but no intentional use of data to inform strategies

Regular use of CRM solution to track customer interactions and supports data-driven decision-making.

Integrated use of CRM and data to optimize customer engagement, experience, and better understand customer preferences.

Holistic, data-informed approach utilizing CRM tools and systems, strategically leveraging insights to improve customer engagement.

Clear selection

6. What type of email marketing solution are you currently using?

Have basic email marketing solution in place, with limited automation and segmentation capabilities.

Using advanced email marketing solution with automation and segmentation features.

Fully utilizing advanced email marketing solution to create targeted, personalized email campaigns.

Utilizing data-driven decision-making and analytics to improve email marketing strategies and performance.

Integrated AI-driven tools and techniques to optimize email performance and automate personalization.

Clear selection

7. Describe the maturity level of your content marketing program.

Focusing on basic content creation, such as press releases and newsletters.

Developing content strategies for specific channels and target audiences.

Cohesive content marketing strategy across department channels in place.

Integrating data-driven decision-making and analytics into content creation and distribution.

Utilizing AI-driven tools and techniques to optimize content and personalize messaging.

Clear selection

8. Describe your social media program today?

No social media presence or involvement from the marketing or communications department.

Basic social media presence with occasional updates and engagement.

Active social media presence with regular posting, interaction, and engagement with followers.

Socially-driven marketing strategies, leveraging data and AI-integrated tools for increased engagement and return of investment.

Data-driven and AI-integrated social media marketing strategies with measurable performance improvements.

Clear selection

9. How mature is your SEO and search program?

Focusing on basic keyword optimization and on-page SEO.

Developing and implementing a comprehensive SEO strategy across various channels and target audiences.

Continuously optimized SEO efforts using data and analytics to improve search rankings and user engagement.

Integrating data-driven decision-making and analytics into SEO strategy and performance tracking.

Utilizing AI-driven tools and techniques to improve SEO performance and automate optimization tasks.

Clear selection

10. What type of event management solution do you use?

Basic event management solution in place, with limited automation and attendee tracking capabilities."

Using more advanced event management solution with automation and attendee engagement features.

Engaging Event Experiences: Fully utilized advanced event management solution to create engaging, personalized event experiences.

Utilizing data-driven decision-making and analytics to improve event strategies and performance.

Integrating tools and techniques to optimize event performance and automate personalization.

Clear selection

11. How well does your team work with other departments across campus?

No cross-functional collaboration between departments or teams.

Limited collaboration and communication between departments or teams."

Regular collaboration and sharing of resources, goals, and initiatives between departments or teams.

Strengthening cross-departmental communication and alignment.

Seamless collaboration and alignment between departments and teams, with clear roles and responsibilities.

Clear selection

12. Evaluate the effectiveness of your campus search engine.

Frequently returns irrelevant results.

Basic functionality, needs improvement.

Regularly used, reliable resource.

Delivers relevant results efficiently.

Highly valued, AI-enhanced for superior efficiency.

Clear selection

Anything else you'd like to add or ask?

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