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 Your Experience of Brands as a Customer
Thank you for participating in my MBA survey 🙏

I'm exploring how people feel about the way brands interact with them — known as customer experience (CX).

I want to understand how companies makes you feel about them based on any interaction you’ve had: this could include their ads, website, app, store, customer service, product experience, or even what you’ve read or heard from others. I want to learn about:
♥️ the good
👎 the bad, and 
🙈 the downright ugly

This survey will take about 10 minutes. 
Your responses will be used for research purposes only and kept completely anonymous.
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SCREENING QUESTIONS: This survey is looking for people who actively interact with brands from any of the following categories: 

👟 Athleisure/Fitness
E.g. browsing for a new pair of trainers, visiting a gym or using a fitness app

👖 Fashion
E.g. buying or shopping for clothes/accessories, being served targeted social ads for fashion items

🎧 Music
E.g. listening to streaming platforms, seeing a live show, buying an artist's album or merch

🧴 Beauty
E.g. discussing the benefits of different skincare products, watching a beauty review or tutorial, testing a sample in-store

🛋️ Homeware
E.g. visiting a furniture/homeware store, using social media as inspiration for your home, using an AI platform to check size and style

Can you confirm whether you've had any consumer experiences with any of the above, in the last 6-12 months?
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