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NEW Client Questionnaire 
Please fill out this questionnaire in as much detail as possible. It will help us gain a better understanding of your business, requirements, and vision, which, in turn, will assist in crafting the best marketing message and experience for you! If you are unsure you can leave things blank and we can dive deeper together on our call. Please set aside at least 30 minutes to complete this.
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What is your business name? 

Tell us about your business—what you offer, What's the story behind it?

Do you have a brand mission statement & list of values? What mission or values help guide your work?
Do you have a mission statement?
What are your main business goals?

What are your audiences' frustrations/problems they face?

How does your product/service solve your audiences’ problems?


Why would your customers specifically pick YOUR service or product over your competitors? What is your Unique Selling Proposition (USP)?

Who is your ideal Target Audience/ Customer? Think about age, gender, income, personality etc.

What companies in your industry inspire you?

Who are your top 3 competitors?

How do you typically find your customers? 
 How do customers make a purchase and receive their goods?

What marketing or sales strategies have you tried in the past?

To help us prioritize and focus our marketing efforts, could you share the profit margins for your key products or services? Are there any specific products or services you would like to see more focus on, based on their profitability?

Is there a specific product offering you have that you want to focus marketing efforts on? 

What Social Media channels do you use? (FB, IG, LinkedIn, Tik Tok, X) Which ones do you want to focus on? 

What % of your business do you get from word of mouth?

How would you describe your brand voice? (friendly, professional, serious, playful, etc.)
What brands/businesses do you get inspired by? Think values and voice, not visual. (This doesn’t have to be brands within your market)
How do you want your customers to feel when they interact with your business?

Let's talk visuals. If you have a inspiration pinterest board please link it below. (If you don't have this already no stress. If it's fun for you create one but don't stress about it.)

Go into specifics about certain images/visual elements. 

What words would you choose to describe your desired vibe and look?

Is there anything else you’d like us to know?
Can you share with us existing brand assets? Check your follow-up email for link to folder. (Brand Guide, logo, colors, fonts, imagery)
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