Section 1 of 4
PATHWISE Accelerator - ROUND 1 Application Form
PATHWISE is a new Accelerator Program for F&B and Health/Beauty businesses, powered by the UC professional services network - your own advisory board (always on call, always in your corner). An Australian-first 2 year program offering unique sales & funding opportunities + expert support + practical solutions designed to help your business get where you want to grow.
Eligibility Criteria for Round 1
You may be a strong candidate for the PATHWISE Round 1 2025 cohort if your business meets the following criteria:
- Supplies F&B or Health/Beauty products
- Product sales already made in Australia*
- Focused on growing business in Australia
- Annual Turnover less than AUD$1m
*There is no minimum product sale value/volume. for eligibility, however, your current and historic sales activity will be considered in evaluating your path to success through the Round 1 program. If you have not yet made sales inside Australia or are at an early stage in your journey, we may be able to assist you to prepare for the Round 1 2026 intake via Universal Counsel's other service offerings. Contact us at: contact@universalcounsel.com.au for more information.
All information provided by you will be treated confidentially, stored securely, and will only be used for the purpose of evaluating your application for the PATHWISE program.
Applicant Contact
Applicant Contact
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Please provide your full name, phone number, and preferred email addrress for contact.
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Business Name and ABN
Business Name and ABN
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Trading Structure
Trading Structure
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Do you trade as (a) an Australian company, (b) a foreign company (please confirm country of incorporation), (c) a partnership, (d) a sole trader, or (e) other? Please note the full name of any legal entity through which you trade and any relevant identification numbers.
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Tell us about your products.
Describe the problem/need that your product addresses and tell us about why it is important. (100 words)
Tell us about your products.
Describe the problem/need that your product addresses and tell us about why it is important. (100 words)
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Please upload images of the products and any key marketing material.
Please upload images of the products and any key marketing material.
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Section 2 of 4
Brand Identity
Business Plan
Business Plan
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Tell us about your brand and your vision statement. (100 words)
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Goals
Goals
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What is your long-term plan for the business and how do you see your involvement/role changing as the business grows? (100 words)
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Growth and Expansion
Growth and Expansion
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Provide details of any milestones you aim to achieve in the next 12 months. What is the expected revenue growth of the business in the next 12 months? What are the primary obstacles/challenges that may impact your business in achieving these milestones?
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Section 3 of 4
Sales and Revenue Activity
Sales
Sales
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What was your path to market strategy and what were your key sales targets? (100 words)
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Marketing
Marketing
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Who is your target consumer and how does your product address consumer need? (100 words)
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Positioning
Positioning
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How is your product differentiated in market and what is the USP of your product?
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Profitability
Profitability
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Have you achieved profitability? If not, what are your primary challenges/obstacles which hinder growth? (100 words)
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Funding and Investment
Funding and Investment
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How does the business propose to use any external funding/investment opportunities? How does this address the challenges/obstacles faced by the business currently? (100 words)
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Section 4 of 4
Business Needs
Why do you think you are a good fit for the PATHWISE Round 1 program? (100 words)
Why do you think you are a good fit for the PATHWISE Round 1 program? (100 words)
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What would you like PATHWISE to provide you support with? Select all that apply.
What would you like PATHWISE to provide you support with? Select all that apply.
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Business Structuring and Compliance
Financial Planning and Tax Advice
Product Development
Brand Strategy and Asset Protection
Supply Chain and Sales Optimisation
Other:
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Please upload any additional documents in support of your application. This could be a recent pitch deck/IM, business plan, or performance report.
Please upload any additional documents in support of your application. This could be a recent pitch deck/IM, business plan, or performance report.
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