The campaign encourages Hawkeye fans to pledge $1 (or more) per touchdown scored during the regular football season. All proceeds benefit UI Children's Hospital through Children's Miracle Network. Since 2010 Iowa Touchdowns for Kids has raised more than $310,000 for UI Children's Hospital.
UI Children's Hospital is dedicated to meeting the health care needs of children and families, providing comprehensive care for children from birth to young adulthood. Services range from promoting wellness to the care of general childhood illness, surgery, traumatic injuries, life-threatening and chronic illnesses, and developmental disabilities.