A STUDY ON NEUROMARKETING AS A FORM OF DIGITAL MARKETING AND ITS IMPACT ON CONSUMER BEHAVIOUR WITH RESPECT NESTLE
Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response to study the brain to predict consumer decision-making behavior.
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Have you heard of the term "neuromarketing”?
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Is Nestle your go-to brand for food and beverages?

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What is your primary reason for choosing Nestle products?
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How often do you consume Nestle beverages?
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When you think of Nestle commercials, which color comes to mind first?

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When you think of Nestle, what emotions or feelings come to mind?
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How often do you recall seeing Nestle advertisements online (social media, websites, etc.)?

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In your opinion, which of the following elements is most effective in Nestle digital marketing?

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Nestle ads often feature scenes of:
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Neuromarketing means using neuroscience techniques (the subconscious motivations and preferences) to study consumer behavior. Do you feel Nestle does this well?
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Have you seen Nestle using neuromarketing in their recent advertising campaigns?
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Which type of sensory appeal do you find most compelling in Nestle’s marketing ?
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Which Nestle brand has used neuromarketing most prominently?
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Do you think neuromarketing influences your purchasing decisions?
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Which marketing channel do you feel is most effective for Nestle's neuromarketing efforts?
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Do you think emotional responses are more important than rational thinking in purchasing decisions?
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Do you ,as a consumer, feel that neuromarketing is effective for Nestle?
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How  neuromarketing influences your emotional connections to Nestle brands?
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Do you think you are loyal to Nestle due to its Neuromarketing techniques ?
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How  neuromarketing influence your perception towards brand?
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How has digital marketing influenced your purchasing decisions for Nestle products?
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Do you feel Nestle's use of neuromarketing compared to its competitors?
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What do you feel neuromarketing impact Nestle's brand image?
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Should Nestle continue to use neuromarketing in the future?
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Which marketing channel do you feel is most effective for Nestle's neuromarketing efforts?
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