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2020 What Drives Her Luncheon & Panel
In partnership with Women in Automotive and A Girls Guide to Cars, the fourth annual Chicago Auto Show's What Drives Her Luncheon will uncover and illuminate how women are changing the automotive business from the inside.

This year's program will focus on how women are shifting the public conversation, how they are building careers in automotive and how they are impacting sales and economic trends.

The event will take place during the Chicago Auto Show’s Social Media Preview on Friday, Feb. 7 at McCormick Place beginning promptly at 11:30 a.m.

Women and men who work in the automotive business are invited to join us for a day of robust conversations and panel discussions about the impact that women have in the automotive industry. Join Angela Zepeda, Chief Marketing Officer of Hyundai; Keitha Blackburn, Manager, Experiential Marketing, Porsche; Amy Marentic, Director of Regional Product Line Management, Ford Icons; Kelly Webb Roberts of Webb Auto Group; Roz Varon of ABC 7 Chicago; Jessica Egerton, Director of Brand Development at Cooper Tire; Jennifer Newman of; Scotty Reiss of A Girls Guide to Cars; Michelle Collins, Director of Communications and Marketing for BorgWarner; Patti Chapman, Senior Analyst, Kelley Blue Book; Kathy Gilbert, Director of Customer Success at CDK Global, Lisa Farrar, Senior Director of B2B & Product Marketing at, and Tanya Gazdik of MediaPost.

Event details:
What: What Drives Her Luncheon #WDHCAS2020
When: Friday, Feb. 7, 2020, 11:30 a.m. - 2:30 p.m.
Where: Chicago Auto Show, McCormick Place, 2301 S. King Dr, Chicago, IL 60616
*Grand Concourse Media Stage, just outside of the North Hall (Level 3)
Who: Automotive professionals, media and other related fields


11:45 AM Emcee: Roz Varon, ABC 7; Opening remarks: Kelly Webb Roberts, Webb Auto Group

11:50 AM Opening Keynote: Harnessing An Iconic History to Build Your Future; Amy Marentic, Director of Regional Product Line Management, Ford Icons, interviewed by Scotty Reiss, founder, A Girls Guide to Cars

12:10: Marketing to an Unengaged Consumer
Moderator: Tanya Gazdik, Senior Reporter, MediaPost
Speakers: Angela Zepeda, Chief Marketing Officer, Hyundai; Keitha Blackburn, Director Experiential Marketing, Porsche North America; Jessica Egerton, Director of Brand Development, Cooper Tire

12:50 PM Trends and the Future: Driving Forces in the Auto Market
Patti Chapman, Senior Analyst, Kelley Bluebook

1:10PM Challenging the Status Quo to Build a Career in Automotive
Moderator, Jenni Newman, Editor in Chief, Cars.Com
Speakers: Kathy Gilbert, Director of Customer Success, Minority Dealer and Women Retail, CDK Global; Michelle Collins, Director of Marketing and Communications, Borg Warner; Lisa Farrar, Senior Director of B2B & Product Marketing,

1:50 PM Dessert Hosted by Hyundai at the Hyundai Exhibit

Learn more from the Facebook Event Page:

Learn more about the speakers and the event:

Follow us on social media! Follow #WDHCAS2020 for updates, photos and livestream of the event; you can also follow @womeninauto @thechicagoautoshow and @girlsguide2cars

If you are in the automotive industry or trying to build a career in automotive and you'd like to join us, leave your information below and we will send an invitation to qualified attendees.
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