Analytics
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You publish articles by many different authors on your site. You want to create a report that shows the total number of  pageviews for each author. Which of the following features will allow you to add author information to Google Analytics? *
What is the hierarchy of the Google Analytics data model? *
What is the first step  of analytics planning? *
You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful? *
Which of the following are true about segmentation? *
Which of the following is not a default Medium in Google Analytics? *
You can adjust the report sample size in Google Analytics by *
Which of the following  represents a macro conversion for an ecommerce site? *
Which of the following would you use to send data from a web connected point-of-sale system to Google AnalyticS? *
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? *
You have defined goal X such that any PDF download qualifies as a goal  conversion. A user comes to your site once  and downloads five PDFs. How many goal conversions will be recorded? *
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? *
Specifying a goal value allows Google Analytics to calculate *
Which of the following are valid scopes for dimensions? *
You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? *
Which of the following are dimensions? *
Which of the following types of data can be collected and reported in the Site Spee reports? *
Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page? *
The URL for the homepage of your site is example.com/index. You would like this particular page to appear as "/home" in your Pages report. How can this be achieved? *
Which of the following Behavior metrics shows the number of sessions that included a view of page? *
Which of the following questions can be answered using the goal flow report? *
Which of the following are possible uses of a filters? *
Which of the following are advantages of Implementing google Tag  Manager? *
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective? *
Which of the following should you NOT collect with the Google Analytics eCommerce JavaScript? *
Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? *
Which of the following would be valid segments to consider using to analyze traffic patterns in your data? *
You should add Analytics tracking code to your site : *
Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? *
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the "All Traffic" report? *
Which of the following channels is part of the Default Channel Grouping *
A macro conversion *
Which of the following are measures of traffic volume? *
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create awareness about a brand? *
Which of the following would you use to show two date ranges on the same graph? *
Your Multi-Channel Funnel reports have no data. What is the most likely reason? *
The demographics and interest category information in Google Analytics comes from *
You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be the most useful? *
Which of the following are  examples of Sources? *
What is the purpose of URL Builder? *
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? *
True or False : When you share a link to a custom report, you share the data in the report. *
Which of the following are possible uses of views within a single Google Analytics account? *
You  want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful? *
Your company has a website and a mobile app, and want to track each separately in Google Analytics. How should you structure your account(s)? *
Digital Analytics is *
Which of the following is a valid tagged custom campaign? *
Setting up goals allows you to see *
True or False : The order in which filters appear in your view settings matters. *
Which of the following is not a standard campaign parameter? *
You want to be notified whenever weekly revenue for your "spring sale" campaign increases or decreases  by 10%. Which of the following would be most useful? *
Which of the following could be measured by defining a goal in Google Analytics? *
You want to know whether button X is clicked more often than button Y. Which of the following would be most useful? *
Which of the following reports allows you to identify the terms  visitors use to conduct searches within your site? *
Google Analytics can recognize returning users *
You can combine a metric X with a dimension Y in Google Analytics *
You've  noticed that many users visit your site several times before converting and you want to understand in more details how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path? *
Which of the following would you use to send data from a website to Google Analytics? *
When do the Google Analytics Terms of SErvice permit sending personally identifying information(PII) to Google? *
Which are the four main parts of the Google Analytics platform? *
Which of the following techniques would you use to exclude rows with  fewer than 10 visits from a report table? *
Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? *
Why is it important that you maintain one unfiltered view when using filters with your Analytics account? *
In the Linear attribution model, *
Which of the following metrics shows the number of times your ads were displayed? *
Which of the following would be most useful for optimizing landing pages? *
Which of the following metrics would most strongly suggest a poorly performing landing page? *
Which of the following would you use to set up a custom alert? *
It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers? *
Which of the following would prevent URL Destination goal conversions from being recorded? *
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