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“Serving the Future: A Trade Survey on Non-Alcoholic Innovation”

As someone deeply passionate about the hospitality industry, I’ve watched our world evolve—and one of the most exciting shifts is happening right now in the non-alcoholic space.

This questionnaire is designed for bartenders, buyers, brand reps, distributors, and anyone working hands-on with beverages. I want to understand what you need, what inspires you, and what would make your job easier and more exciting when it comes to non-alcoholic offerings.

Your insights will help shape better products, better partnerships, and ultimately, a better experience for everyone we serve.

This isn’t just about trends—it’s about creating a more inclusive, forward-thinking drinks culture. Thank you for taking a few minutes to share your voice.

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What is your role within the beverage/hospitality industry?

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How often do you stock or serve non-alcoholic beverages?

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What types of non-alcoholic products are you most interested in working with? (Select all that apply)

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What factors are most important when choosing non-alcoholic products to offer? (Select top 3)

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How do you see the demand increasing for non-alcoholic beverages from your customers/clients?

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Yes, significantly
No, not really

What are the biggest challenges you face when working with non-alcoholic products?

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What would make you more likely to support or feature more non-alcoholic options?

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Are there any non-alcoholic brands or products you currently love working with? Why?

What trends do you foresee shaping the non-alcoholic category in the next 1–2 years?

If you could request a dream product to add to your offering, what would it be?

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