Survey: Image formation of Mallorca as a tourist destination

Regardless of whether you have or have not visited Mallorca, or if you are a resident, we thank you for taking 10 minutes to respond to this survey. This survey pertains to the image of Mallorca as a tourist destination and the information sources regarding Mallorca. Thank you again.

This survey is part of a PhD project about whether travelers consider Mallorca a tourist destination.

Position: Bel Llodrà (illodra@uoc.edu)
Directors of research: María del Pilar Martínez Ruiz (UCLM) and Ana Isabel Jiménez Zarco (UOC)

    Sun and sea activities
    Events, conferences, and meetings
    Nature
    Sports
    Leisure
    Health tourism
    Urban tourism
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    Hiking through stone paths with shelters throughout the Sierra de Tramuntana (132 KM and 8 stages)
    Experiencing the work of famous artists, such as Joan Miró and Miguel Barceló
    Enjoying the Intangible Heritage of Humanity and the Song of the Sibil
    Visiting underground caves
    Shopping  in small markets of some village
    Visiting natural parks and sailing
    Participating in or witnessing boat races
    Participating in balloons competitions 
    Enjoying unique landscapes (e.g, almond blossoms)
    Visiting the birthplace of Ramon Llull
    Visiting the birthplace of Fray Junipero Serra
    Learning how to make olive oil on location
    Learning how to make wine on location
    Staying in a rural villa
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    Spring
    Summer
    Autumn
    Winter
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    Unpleasant
    Pleasant
    Distressing
    Relaxing
    Pretty
    Ugly
    Gloomy
    Exciting
    Quiet
    Noisy
    Innocent
    Sinful
    Sleepy
    Arousing
    Overcrowded
    Sparse
    Lively
    Stagnant
    Friendly
    Unfriendly
    Easily accessible 
    Isolated
    Interesting
    Boring
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    Sincere
    Intelligent
    Reliable
    Successful
    Wholesome
    Down to earth
    Exciting
    Daring
    Spirited
    Original
    Friendly
    Family oriented
    Charming
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    Tourism infrastructure
    Accommodation (value for money)
    Food and beverage (value for money)
    Transport to the island
    Public transport within the island
    Private transportation within the island
    Friendly local people
    Natural spaces
    Complementary services (activities)
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    Official tourist information agencies
    Suppliers (transport, accommodation, complementary services)
    Intermediaries (travel agents or tour operators)
    Media specialized in tourism
    Media specialized in thematic areas of interest (e.g., sports, wine, caving, cinema)
    Books
    Travel guides
    Documentaries
    Movies and television series
    Advertising
    Fairs
    Friends and acquaintances
    Opinion leaders
    Internet
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    Search engine (e.g., Google)
    Tourist information websites (e.g., Balearic Islands portal, InfoMallorca.net, Spain.info)
    Unofficial tourist information websites (e.g., Teleweb Mallorca, seeMallorca.com)
    Intermediaries websites (e.g., lastminute.com, Thomson Reuters, tui.com, Auf nach Mallorca)
    Provider websites (e.g., Melia Homes, Protur-Hotels.com, bcm planet dance)
    Websites with user reviews (e.g., TripAdvisor)
    Blogs specializing in tourism (e.g., minube blog, Diario del Viajero)
    General social networks (e.g., Facebook, Twitter)
    Social network specializing in tourism (e.g., Travellerspoint, BootsnAll, Travelers
    Home exchange websites (e.g., HomeForExchange.com)
    Rental tourist accommodation websites (e.g., Owners Direct, bluemediterranean.com.es)
    Hotel reservation websites (e.g., booking sites)
    Tourist activities and resources websites (e.g., Wikitravel, Travel + Leisure, Yahoo! Travel)
    Applications to share images (e.g., Flickr, Picasa, Pinterest, instagram)
    Applications to share videos (e.g., YouTube, Vimeo)
    Forums (e.g., Lonely Planet’s Thorn Tree)
    Traveller hospitality websites (e.g., Couchsurfing)
    Own rental houses or rooms websites (e.g., Airbnb)
    Maps (e.g., Google Maps)
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    Nothing
    Relaxation
    Discovery
    Enjoyment
    Learning
    Knowledge
    Practicing Languages
    Recommendation of a travel agent
    Gastronomy
    Experiencing the outdoors
    Proximity
    Recommendation of friends or relatives
    Cultural activities
    Price
    Weather
    Enjoying nature
    Good experience visiting on a previous trip
    Work or personal reasons
    To escape the daily routine
    Playing sports
    To spend time with family
    Knowing the island and its people
    Enjoying the nightlife
    Taking advantage of travel deals
    Enjoying museums, historic sites, monuments
    Shopping
    Cheap drink prices
    Doing something for my health
    To find myself
    To meet new people
    For an erotic adventure
    To escape the congestion/pollution of my place of origin
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