The Identity we will build needs a goal to achieve.
Wrong goal "I want to lose weight"
Wrong goal "I want to make $5000 per month"
Right goal "I want to lose 10 pounds in 3 months eating 2500 calories and going to the gym 4 times a week"
Right goal "I wan to make $5000 per month by signing 20 clients on my Copywriting business" *