2014 State Of The Communications Function in GICs Survey
This survey is to gauge the current scope, relevance and understanding of the communications function within global in-house centres (GICs). It isn’t restricted to GICs in the Indian subcontinent.
GICs refer to the service and delivery operations units that serve parent companies around the world to standardize processes, systems and programs and in turn save costs, improve efficacies and enhance centralized capabilities.

They are often referred to as ‘captives’ or ‘shared services’. According to NASSCOM, there are over 825 GICs in India offering the entire spectrum of services – IT services, BPM, ER&D, and software products, employ over 530,000 people, and account for 17 per cent of the total export revenues in India. It is estimated that 50% of Fortune 500 firms to have GIC footprint in India by 2015.

While hiring, engaging and retailing employees are important for GICs very little is understood or researched on the role of communication within these centres.  What is the optimum approach to communication in GICs? What do communicators and leaders focus on? What types of communication will have the most impact and how should GICs approach communication to get ahead?

This survey aims to bridge that gap in benchmarking the value and impact associated with communication within GICs and with the parent companies.  The output from this study can guide how GICs can invest in communication within their respective entities.

Who can participate?

This survey can be taken by corporate communication leaders and leaders of GICs only.

How to participate?

Mention your official e-mail ID and there will be a mail to confirm your credentials

Only all complete responses will be counted for the survey. Also only eligible respondents with all complete responses will receive a free high level summary of the report from this study.


Name *
E-mail ID *
Please respond with your offiicial e-mail ID only. Responses with personal e-mail IDs will not be considered for this survey
My years of experience *
Please mention the total number of years you have in communications
Your Background *
Please state the industry you work in
Location (s) *
State the location of your GIC(s)
Employee strength *
Please share the approximate employee strength in your GIC
Established as a GIC in *
Please state the year in which the GIC began
The key focus of our GIC is to *
We have an in-house communications team *
The team is housed within *
The primary purpose of the communications team in my GIC is *
We spend most of our communication focus on *
Our communications person: employee ratio is *
We outsource some of our work to communication agencies/consultants *
The biggest challenge the communication team faces in our GIC is: *
The communications team at my organization consists of *
The communications team is measured on *
The communication team size is *
The communication team's goals are to: *
The communications team at my GIC mostly use the following channels to communicate *
The most effective channel of communication at my GIC is *
The leadership team at my GIC sees value in the communication function *
The communications team manages a budget *
In the coming year the budget for the communication team at my GIC will witness *
The communication we do at our GIC is influenced by our parent company *
The communication team at my GIC has the autonomy to manage work locally *
The communication team is involved early while defining the plan and approach *
The reason(s) for involving or not involving are *
In the following year the communication team's headcount will *
In the following year the communication team's scope of work will *
There are more areas and opportunities that the communications team can add value on *
These areas and opportunities are *
The communication team at my GIC measures their value and impact *
The team measures the value of communication by *
If there one aspect you want to change about how the communications team in a GIC can function better what will that be *
Any other inputs that will help leaders and communicators in GICs get better with communications within their organizations?
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