Content Quality & Alignment Review

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Name *

Company *

STORY TELLING

This section focuses on the current state of your efforts to tell your story to the marketplace. (2 questions)

What is the company mission? *

How frequently are you posting content? *

Once per week

2 - 3 times per week

5 times a week or more

REVENUE EFFORTS

This section is to help get an understanding of the sort of sales support efforts that are currently in place between marketing and sales. (4 questions)

What is the average length of a deal cycle? *

What would sales reps say about lead quality? *

Lead quality is great.

Lead quality is ok.

Lead quality could be better.

Lead quality is not good.

In general is sales using marketing's content in their deal cycles? *

YES

A little but we wish they'd use it more

Is there an inside sales team and an outside sales team or both? *

Both inside and outside sales

Outside sales team only

Inside sales team only

CONTENT CREATION

This final section takes a look at how you are creating content today. (2 questions)

Describe your current content development process. *

Well defined

Loosely defined

Ad-hoc

How many content contributors do you have outside of the marketing/content team? *

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