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Rubric: Are Demographics, in fact, destiny?
Flipping swing states in the 2016 presidential election.
First Name and Last Name *
Demographics Activity Instructions (Chapters 10-14 TEKS 9-11, 13, 14)
Dear State Demographic Advisor,

You will research the ethnic, social, economic, educational, etc. realities of a swing state (down to the county level) to help a presidential candidate win your state.

Using your party's platform along with sites like and, dig up important swing issues for your candidate. You will need to know every facet of your state's demographic populations and relate that via presentation to a committee (your class).

Your research will inform your candidate what needs to be said, when to say it, to what degree, and to whom. Take into consideration various aspects of your message (positive or negative), the topic (immigration, healthcare, foreign policy, etc.), the image your candidate should portray (rolled up sleeves, color of clothes, jewelry, etc) and so on. Everything you present will be questioned by either me or the committee (your fellow school mates). You will present six maps, correlating two maps at a time (ie. unemployment map and HS graduate map) and explain how this will help flip your swing state. This will require you to extrapolate beneficial information for your candidate from these maps. For example, under President Obama the unemployment rate has not improved much in the state of Ohio and those counties that voted for him in large numbers are worse off. You might suggest to your Republican candidate to focus on these facts and address them in such and such way.

Your grade will not come from which maps or which party you will come from HOW WELL you back up your "advice" to your candidate with data. Finally, with this information, you will either write a speech or author a “game plan” to help your candidate win that state. Take into consideration the population density of the counties you choose, ethnic populations, recent party history, median household level, education level, union strength, changes in recent political history, access to transportation, average age, and so on... I MUST approve your choice of technology. Use one from the list in class.

Swing states to choose from: Nevada, Ohio, Florida, Colorado, North Carolina, Virginia, Wisconsin, or Pennsylvania.

Student Contact Info *
Enter Student Email Address Here
How many sets of maps (2 maps per set) does the student have? *
How well do the maps correlate with each other and the party planks? *
Add any necessary comments to the above choice.
Your answer
Demographic Currents and Your "Game Plan" *
Does the student's "game plan" or speech line up with current demographic tendencies in that state or county?
Add any notes to the above choice.
Your answer
Candidate Message and Venue *
Did the students pick the right place and project the correct message for that region or county?
Add clarifying notes to the above choice if necessary.
Your answer
Don't have your guy be this guy...
Presidential candidates have to be careful, 24-7!
Candidate Image *
What does he or she look like, dress like, etc. Is it appropriate?
Add any important details to the above decision
Your answer
Technology: What interactive technology is being used? (Don't you dare read off a powerpoint) *
Does it "fit" with the presentation or does it inhibit their message?
Add any important notes that substantiate your choices above
Your answer
Citations *
Is the research properly cited?
What else either added to or detracted from the presentaion?
Your answer
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