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Dia de los Muertos Festival Vendor Application

Thank you for your interest in participating in the Día de los Muertos Celebration in Historic Downtown Upland, California!

We're seeking talented artisans, makers, visual artists, craftspeople, and unique food and beverage vendors whose work reflects creativity, craftsmanship, and cultural expression. We especially welcome businesses that create, handcraft, design, or produce original products, as well as vendors offering traditional or culturally inspired foods, beverages, artwork, and handcrafted goods.

Our goal is to curate a vibrant marketplace that honors the spirit of Día de los Muertos by celebrating art, heritage, community, remembrance, and creativity while providing visitors with an authentic and memorable experience.

Vendor spaces are available on a first-come, first-served basis and are expected to fill quickly. We strongly recommend completing both your application and payment as soon as possible. Submitting an application alone does not guarantee a vendor space, and availability cannot be guaranteed if registration and payment are delayed.

📅 Event Date: November 1, Sunday, 12:00 PM - 8:00 PM 

📍 Location: 9th Street & 2nd Avenue, Historic Downtown Upland, CA

⚠️ Vendor Information: Vendors are responsible for providing their own tables, chairs, and battery-powered lighting. Electricity is not available. Vendors may bring their own tents or easy-ups.

Vendor Fee: $100 (10 x 10 Space)

Food Truck Fee: $150 

If your application is approved, you will receive an email with payment instructions to reserve your space.

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Email *
Vendor/Business Name *
Contact Person Full Name *
Email Address *
Phone Number *
Emergency Contact (Include name & phone number) *
Link to Your Website or Social Media: (Please provide a direct link to your Instagram, Facebook, website, or other social media platform where photos of your products or services can be viewed. Please enter the full URL [not just your username or handle] and ensure the link is entered correctly.) *
Category of Products/Items *
Please describe exactly what you plan to sell and the general price points. Only approved items may be displayed. *

By checking the box below, you acknowledge and agree to the following terms:

Setup & Breakdown: I understand that staggered load-in instructions will be provided prior to the event and that early breakdown or departure from my booth space is strictly prohibited without prior approval from the event organizer.

Booth Space: I understand that my assigned booth space is approximately 10' × 10' unless otherwise specified and that I am responsible for providing my own tables, chairs, displays, and battery-powered lighting if operating after dark. Vendors are permitted to bring their own canopies or easy-ups for the event.

Electricity: I understand that electricity is not provided for this event and that any lighting or equipment requiring power must be battery-operated or powered by a whisper-quiet generator approved in advance by the event organizer.

Booth Appearance: I understand that my booth must remain clean, organized, and professionally presented throughout the event, and that I am responsible for removing all trash and leaving my space in its original condition at the conclusion of the event. 

Weather: I understand that this event is held outdoors and will proceed rain or shine unless canceled by the event organizer. I acknowledge that weather conditions alone do not guarantee a refund unless otherwise stated in the event's refund policy.

Licenses & Permits: I understand that I am solely responsible for obtaining and maintaining any licenses, permits, certifications, or insurance required for my business and the products I sell.

Approved Merchandise: I understand that I may only sell products that were disclosed in my application and approved by the event organizer. Any unapproved merchandise may be required to be removed.

Vendor Conduct: I understand that I am expected to conduct myself professionally and treat customers, neighboring vendors, volunteers, staff, and city representatives with courtesy and respect throughout the event.

Noise: I understand that amplified music, speakers, or other sound-producing equipment may not be used without prior approval from the event organizer.

Fire Safety: I understand that open flames, propane, charcoal, fuel-burning appliances, or other fire hazards are prohibited unless specifically approved in writing by the event organizer.

Vehicle Access: I understand that my vehicle must be removed from the event area immediately after unloading and may not re-enter until authorized during designated load-out procedures.

Photography & Marketing: I understand that photographs and video may be taken during the event and that images of my booth, products, or personnel may be used by the event organizer for promotional and marketing purposes without compensation.

Liability: I understand that the event organizer, its staff, volunteers, sponsors, and the City of Upland are not responsible for any lost, stolen, or damaged property, or for any injury sustained during the event. I acknowledge that I participate at my own risk and am encouraged to carry appropriate general liability insurance.

Refund Policy: I understand that once I have been approved for participation in the event and have submitted payment to reserve my vendor space, my payment is final and non-refundable.

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A copy of your responses will be emailed to the address you provided.
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