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THE BRIEF
Don't worry if you don't have the information for every question, just write what you know. The more details the better!
CLIENT: Who is the project for?
Your answer
1. GOAL: What does the client want to achieve with this video?
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Increase brand awareness
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Launch a new product or service
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Generate leads/ Attract new customers
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Educate and train
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Go viral
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Give back to fan community
Your answer
2. TARGET AUDIENCE: Who is the video talking to?
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What demographic will watch the video?
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Why will they watch the video?
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What portals do they use to find similar content?
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How will the video be delivered?
Your answer
3. MARKET RESEARCH: What does the target market currently feel, think or do?
Your answer
4. CALL TO ACTION: What do we want them to feel, think or do?
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Go to a website landing page
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Fill out a form
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Pick up the phone to call
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Forward the video to friends
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Share video to social networking sites
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Purchase a product, click a buy button
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Perform a task (i.e. how to install something)
Your answer
5. CONTENT: Describe the content of the video.
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Provide a description of the content and key messages that you want the video to get across
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What metaphors could be used?
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What analogies could be used?
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Without using words, what 10 images could describe your video’s story?
Your answer
6. TONE: Is there a particular style or tone that you would like it to have?
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High, Medium, or Low Energy?
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Persuasive?
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Informative?
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Inspirational/ Emotive?
Your answer
7. DURATION: What is the target video length, and is it standalone or part of a series?
Your answer
8. REFERENCES: Can you provide references to indicate tone, style, rhythm, message etc?
YouTube links, websites, blogs, music, photos or other material
Your answer
9. SCHEDULE: What is the timeline for development, shoot dates, and release?
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When can the planning and scripting process start?
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What is the proposed shoot date?
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What is the deadline date for the finished video product?
Your answer
10. BUDGET: What budget do you have available?
Under $5k
$5k – $10k
$10k – $20k
$20k – $50k
$50k – $100k
Over $100k
Other:
Clear selection
YOUR DETAILS
Name
*
Your answer
Email
*
Your answer
Phone
Your answer
Website
Your answer
Any other comments or notes on this project?
Your answer
Next Step
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