LESSON 12.1 BEHAVIORAL TRACKING

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Step 1: Watch the online video - "Behavioral Tracking" (1 minute)

http://webhost.bridgew.edu/marc/hscurrvideo2.html

Step 2: Answer the questions, you may choose more than one answer.

1. Have you ever noticed that you see ads online that match some of your recent searches or website visits?

A. yes, I have noticed that regularly

B. Yes, I noticed it once or twice

C. No, I've never noticed this

2. Do you personally mind the idea of marketers tracking what you're looking to buy?

A. Yes, I don't like the idea of being watched so closely

B. It bothers me somewhat, but not very much

C. It really doesn't bother me at all

D. I like having ads that respond to what I'm interested in

3. How do you feel about non-marketing uses of this data? For example, suppose a company compiled data about what you search for in Google or Bing. Imagine that you apply for financial aid for college, and the college wants to know if you've ever searched using words like "financial fraud" or "cheating financial aid." To find this out, the College "buys" your information from the company who compiled data on your searches. Would that kind of use bother you?

A. Yes, I think it's wrong and an invasion of my privacy

B. I don't like it, but I don't think there should be laws against it

C. It doesn't bother me because I don't think it could ever happen

D. I've never thought about it

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