BRAND IMAGE SURVEY FOR A LOCAL ANNUAL EVENT
Thank you very much for taking the time to answer this survey questionnaire.

The researcher is currently undergoing his undergraduate thesis in requirement for graduation. You opinion is highly valuable as it would help him create a relevant and effective branding strategy for his thesis proposal. Please be rest assured that all information that you input in this survey will not be disclosed to anybody else and will only be used for research and scholastic purposes.

Please answer the following questions below (questions with an asterisk are required). Thank you in advance.
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General Information
Please enter the following information
Name:
Age: *
VALS Type *
Please answer this related survey to find out which VALS Personality Type you belong to: http://www.strategicbusinessinsights.com/vals/surveynew.shtml
Civil Status:
Clear selection
CCCI and CBM
Do you consider yourself a part of the Cebu business community? *
Among the following, which industry or community do you belong to? *
Are you aware or familiar of the organization "Cebu Chamber of Commerce and Industry (CCCI)"? *
Are you aware or familiar of an annual business celebration, organized by CCCI in the province of Cebu called "Cebu Business Month"? *
Have you participated in any of Cebu Business Month's events during the month-long celebration? *
(If you participated) Why did you participate in the events?
(If you participated) How would you rate your CBM experience?
Clear selection
(If you did NOT participate) What are the reason/s why you did not participate?
Cebu Business Month Relevance and Values
Among the following values, please check which most applies to Cebu Business Month *
Please check all that you think applies.
Required
Do you think that the celebration of Cebu Business Month is relevant to the Cebu business industry? *
Based on your answer above, why do you think CBM is relevant/not relevant?
Word Association
Please write 3 words that you think best describes "Cebu Business Month"
*
*
*
Thank you very much for participating!
The researcher owes you his utmost gratitude. Thank you very much for answering this survey. God bless.
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