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How to Write Effective SEO Press Releases That Get Noticed

When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms -- further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits.

Writing A Catchy Headline

The headlines of your SEO press releases are the greatest opportunity you have to grab the attention of the reader and the search engines. Your headline must not only contain keywords, but also needs to catch reader's attention and convince them to click through to read your release.

The title should evoke some kind of emotion and intrigue that drives them to want to find out more about your headline. At the same time, you need to include your keyword phrase because some press release submission sites use the title of each SEO press release as the title tag. Title tags are very important in search engine optimization as search engines use these tags to assess the overall topical content of a webpage.

Stick To The News -- No Spam 

SEO press releases are an intended to be news bites. While they are a highly effective component of your search engine marketing campaign, they cannot be a blatant promotion for your company, your products, or your services. Instead, they need to announce news about your business. It could announce a new business, new products or services, or new hires.

Your news could also include new pricing structures, partnerships, or new initiatives such as community or non-profit involvement. The idea is to bring attention to the new things going on within your company without blatant self-promotion. In fact, many press release distribution sites will reject your item if it does not have a specific news angle.

Include One Or Two Quotes

Quotes from someone involved in your news story should accomplish two main goals:

1. If you need to say something promotional with your SEO press releases, the quote is the place to do it.

2. Quotes add a human element to the story and steers it away from being a dry and uninteresting piece.

Use these quotes to connect your readers with the human side of your business. It's OK to state some options in the quotes, such as why you believe you can serve your customers better than your competitors can.

Using Keywords And Links

One of the primary benefits of submitting press SEO press releases is building backlinks to your website. It is widely understood that SEO press releases are an excellent source of backlinks and can greatly assist in an overall SEO marketing plan. To get these links, you need to include links within your press release your site. There are two types of links - anchor text links (where the term is embedded in a term) and URL links (the long webpage address). Anchor text links are by far, more beneficial to your SEO campaign than are URL links, however, many press release submission sites do not offer them - or offer them at a very high cost.

Because some distribution sites do not allow anchor text, you should always include both anchor text and URL links in the body. While both can be clickable, embedded links will provide you with far more value in the search engines than a URL. When places such as Yahoo and Google crawl your news item, they pick up on the anchor text and associate those words directly with the destination site (yours).

The fast and impressive results SEO press releases generate make them a very powerful marketing tool for virtually any website. For the best results, relay real news about your company in a search engine optimized format, and publish your press releases on a press release submission site that offers anchor text and other search engine friendly features.

It all depends on the priorities for the provider in question and their attitudes of the major players in the decision making process. The use of direct quotes is a way to add interest and immediacy. However this cannot be a substitute for real content that addresses the issues that have been touched. If that is not possible then solutions have to be found in terms of providing information that will attract the attention of the reader without distracting them from the brand. There are press releases that have ostensibly charitable causes behind them but when in reality they are part of a clever marketing strategy. This is perfectly acceptable online and many people have founded careers on this sort of work. However it is important to make it clear to the clients that there is a product that is behind the press release. There is normally a section that will give the user some flexibility to do the SEO work so that it can help them with the ranking on the major search engines. At all times a professional presentation is a must.

SEO Press Releases: Why to Publish Them and How They Can Help Your Business

SEO press releases are important components of the online strategy for any business wanting to take advantages of the newest algorithms of the search engines.

The best solution to this problem is to find portals, authority websites and social media websites, to publish posts there using the keywords of interest and to link back to your website. It is the fastest way to be found on search engines for the desired key phrases.

The explanation is simple. The search engines favour these websites and index their content very high due to the fact that they are considered authority websites and their content is ranked accordingly. You can obtain fine results in as as little as 48 to 72 hrs which will boost almost overnight your online presence.

A special place is held by the press release websites which function the same way and also have tremendous traffic which will mean that your content will be placed in a medium already optimised for search engines and with visitors ready to review your content.

You know, the traffic is the life blood of your online business or of the online presence for your offline business. Doesn't matter how great is your website or blog, if you don't have traffic you don't have anything. On the web there are many press release websites, some of them free, others having paid memberships or paid features.

As from my personal experience I can tell you that most of the free ones will produce low results because the paid features or paid subscriptions are usually backed-up by supplementary features which will make a difference in your business. Usually these are represented by supplementary features or advanced search engine optimisation capabilities. After the publication it is recommended to share the press release on your social media accounts.

Also, when writing the press release keep in mind that there should be a purpose for publishing it and also think at the customer first by finding enough reasons why somebody will invest a few minutes to read it. Also, it needs to be engaging to make any potential client wants to find out more and to click the link back to your website which is usually placed in the footer of the release. Also, if the content submitted is interesting, your content will be syndicated to other websites needing content and you will have more and more potential customers checking the news and potentially clicking on your link.

Also, when writing the press release keep in mind that there should be a purpose for publishing it and also think at the customer first by finding enough reasons why somebody will invest a few minutes to read it. Also, it needs to be engaging to make any potential client wants to find out more and to click the link back to your website which is usually placed in the footer of the release. Also, if the content submitted is interesting, your content will be syndicated to other websites needing content and you will have more and more potential customers checking the news and potentially clicking on your link.

Upgrade Your Marketing Methods With SEO Press Release

SEO press release is the talk of the World Wide Web today. Whether you are using your computer, iPad or your smart phone, you are always engaged in sharing comments and pictures over the Internet. A number of special applications have been developed for iPhones and iPads so that you remain in touch with your loved ones 24/7. You will agree that when we are not operating our cell phones we are always using our computers for the same purpose. Facebook, Twitter and a number of other social sites are among our favourites. We put a lot of social media content on these websites. But we can also use this social media content for our business promotions. To achieve that you need to incorporate impressive web content with SEO press release skills. By using this combination you can easily use social media platforms for your business promotion and marketing. All your friends, family and other people will see the business marketing campaign on these networks.

With the right SEO press release you can change the way you conduct your business. You will receive a lot of visitors and Internet traffic as you have never witnessed before. A number of business success stories are proof that SEO content writing is a strong tool for Internet marketing purposes. This tool can easily turn your business to a certain level of success. SEO content writers are experts who can easily develop special content for your website. SEO content writers understand that key word usage and the percentage in which these key words are used contribute greatly to search engine optimization.

You can upgrade your website any time you desire. You can also make sure that your business webpage is up-to-date with very basic information. Your online content can be changed to meet your needs and to make is SEO specialist. For this purpose SEO press release can make a huge difference. With SEO press release you can dynamically upgrade and improve your old webpage and old information with updated one. Your webpage address and properties will remain the same. However, it will house a combination f keywords by which it will become search engine sensitive or it is also called search engine specialist.

SEO press release is yet another addition to the smart marketing tools that you can use in the internet. These are business statements and announcements that you make to update your clients and enhance your business boundaries. Whether you are expanding the service section of your office or you are making new investments, you need press release to publish it online. On the other hand you also desire that all the updates to reach all people who are searching on the internet. With SEO content your press releases with be the part of first couple of pages in a search engine result list. These modern tools are priceless as compared to traditional methods marketing available to you.

How to Write Effective SEO Press Releases That Get Noticed

When written well, SEO press releases can quickly elevate your visibility in the search engines. In some cases, you may be able to hold several spots on the first two pages for your keyword terms -- further increasing your visibility while overshadowing others attempting to rank for your keyword. The trick to writing well-ranking SEO press releases is to write them in an optimized manner, and publish them on press release submission sites that offer SEO benefits.

Writing A Catchy Headline

The headlines of your SEO press releases are the greatest opportunity you have to grab the attention of the reader and the search engines. Your headline must not only contain keywords, but also needs to catch reader's attention and convince them to click through to read your release.

The title should evoke some kind of emotion and intrigue that drives them to want to find out more about your headline. At the same time, you need to include your keyword phrase because some press release submission sites use the title of each SEO press release as the title tag. Title tags are very important in search engine optimization as search engines use these tags to assess the overall topical content of a webpage.

Stick To The News -- No Spam 

SEO press releases are an intended to be news bites. While they are a highly effective component of your search engine marketing campaign, they cannot be a blatant promotion for your company, your products, or your services. Instead, they need to announce news about your business. It could announce a new business, new products or services, or new hires.

Your news could also include new pricing structures, partnerships, or new initiatives such as community or non-profit involvement. The idea is to bring attention to the new things going on within your company without blatant self-promotion. In fact, many press release distribution sites will reject your item if it does not have a specific news angle.

Include One Or Two Quotes

Quotes from someone involved in your news story should accomplish two main goals:

1. If you need to say something promotional with your SEO press releases, the quote is the place to do it.

2. Quotes add a human element to the story and steers it away from being a dry and uninteresting piece.

Use these quotes to connect your readers with the human side of your business. It's OK to state some options in the quotes, such as why you believe you can serve your customers better than your competitors can.

Using Keywords And Links

One of the primary benefits of submitting press SEO press releases is building backlinks to your website. It is widely understood that SEO press releases are an excellent source of backlinks and can greatly assist in an overall SEO marketing plan. To get these links, you need to include links within your press release your site. There are two types of links - anchor text links (where the term is embedded in a term) and URL links (the long webpage address). Anchor text links are by far, more beneficial to your SEO campaign than are URL links, however, many press release submission sites do not offer them - or offer them at a very high cost.

Because some distribution sites do not allow anchor text, you should always include both anchor text and URL links in the body. While both can be clickable, embedded links will provide you with far more value in the search engines than a URL. When places such as Yahoo and Google crawl your news item, they pick up on the anchor text and associate those words directly with the destination site (yours).

The fast and impressive results SEO press releases generate make them a very powerful marketing tool for virtually any website. For the best results, relay real news about your company in a search engine optimized format, and publish your press releases on a press release submission site that offers anchor text and other search engine friendly features.

SEO press release is the talk of the World Wide Web today. Whether you are using your computer, iPad or your smart phone, you are always engaged in sharing comments and pictures over the Internet. A number of special applications have been developed for iPhones and iPads so that you remain in touch with your loved ones 24/7. You will agree that when we are not operating our cell phones we are always using our computers for the same purpose. Facebook, Twitter and a number of other social sites are among our favourites. We put a lot of social media content on these websites. But we can also use this social media content for our business promotions. To achieve that you need to incorporate impressive web content with SEO press release skills. By using this combination you can easily use social media platforms for your business promotion and marketing. All your friends, family and other people will see the business marketing campaign on these networks.

The Components of a Good Press Release

Generic Theme

There is no generic theme that goes with the press release. In any effect it is meant to be a piece of urgent news. There has to be a distinction between the press - release that is made for the mere communication of information and the one that is made for the express aim of increasing link networks. That is meant to merely provide information must ensure that there is an eye catching headline. It is also important that there is plenty of accuracy in the way this is presented. Some people might argue that there is no room for inaccuracies. For example if there has been a launch of a new product, the specification must be exact and relevant to that product. There must be no confusion with marketing language that does not get to the heart of the matter. Some organizations insist that their press release is written by a professional while others are more flexible in terms of the people that they choose to use with this task.

It all depends on the priorities for the provider in question and their attitudes of the major players in the decision making process. The use of direct quotes is a way to add interest and immediacy. However this cannot be a substitute for real content that addresses the issues that have been touched. If that is not possible then solutions have to be found in terms of providing information that will attract the attention of the reader without distracting them from the brand. There are press releases that have ostensibly charitable causes behind them but when in reality they are part of a clever marketing strategy. This is perfectly acceptable online and many people have founded careers on this sort of work. However it is important to make it clear to the clients that there is a product that is behind the press release. There is normally a section that will give the user some flexibility to do the SEO work so that it can help them with the ranking on the major search engines. At all times a professional presentation is a must.

Distribution

Having prepared all the crucial elements, it is then necessary to distribute it. The first distinction is between those
ews items and the campaigning items. This is a very important distinction that will ultimately determine where this is finally distributed. It can be the foundation of a long term relationship and the possibilities for making new business contacts. However if the website demands news items only they will not be willing to take on the SEO. The distribution list should make the right distinctions between the different types of distribution channels. The end result is it will be specialized according to the target audience that was created in the first place. The SEO press - releases give the users many more options. They can have a few linked key words. However it is imperative that these key words are regulated so that the item is not rejected for stuffing. The restraints that are placed on other SEO activities are still in operation and they should be respected by the different parties that are involved in the distribution of the same.

The distribution has to be regular in order to have the right impact on the market. If it is done sporadically then the outcomes will be severely limited. In using the different distribution channels it might be necessary to automate some of the processes with a view to improving the outcomes for the users. There is a specific emphasis that is given to the way it is put on the market with a view to aid the marketing of a new product line. Updates can form part of the press - release. If the writing is of the highest quality then there will be no question that it will be accepted in the major distribution channels. Quality of writing is often the thing that suffers because the users are determined to get all their SEO content in. That is an ambition that is likely to produce diminishing returns. It is better to target the press release strategically so that it is focused on the most important aspects of the provision. It also means that the rejection rate will go significantly down.

1. If you need to say something promotional with your SEO press releases, the quote is the place to do it.

SEO Press Release Tips

Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb: these are the main paid wire services that American companies use. On any given day a couple of thousand press releases are sent out in the U.S. by those wire services. So, how can you separate yourself from the pack? How can your PR efforts and press releases be noticed in such a throng? It's not easy, but it's possible.

It's no longer enough to concern yourself with interesting the traditional media with your releases. Yes, you need to create press releases that meet the needs of the traditional media, but you also need to maximize the use of search engine optimization (SEO). Why do you need to concern yourself with SEO? Will it help you land a story in the New York Times or an interview on the Today show? Most likely not. But it can help in other ways. For example, when someone is searching online for a company that offers your type of product or service, are you the one they're going to find? Where do you show up when it comes to a Google search?

That's where search engine optimization comes in. SEO's primary function is to help you rank in Google and Yahoo News and for your keywords. And this is generally accomplished by knowing your keywords, and creating anchor backlinks for your blog or website.

Anchor text is the hyperlinked text on a web page. They are the highlighted words you click on when you click a link. It offers readers information about the nature of the page you're linking to. For example, this is my Public Relations Firm's website linked to a keyword. More importantly anchor text communicates with search engines. In essence it tells search engines what the page is about. It's incredibly important to use in your press releases; used effectively it can boost your rankings and particularly your Google rankings.

Your first step is to learn your primary and secondary keywords. Your press releases should reflect the keywords used on your website. You want your releases to work for you by driving search engines to your site. Don't make the mistake of only using your keywords on your homepage. Make a concerted effort to have a minimum of one of the keyword links in your press releases lead to a page on your site other than your homepage.

Focus on the first 200 to 250 words of your release. These initial words set the tone not only for the release itself but for your overall search results. You want to choose those words carefully and you want them to be targeted.

In most of my articles about press releases, my main focus is on the content; on telling a strong story with a compelling narrative. Those are points you always have to keep in mind and my follow up article on SEO press releases will cover that in more depth, but here the focus is on making sure that your releases not only are interesting but that they also are SEO friendly. A few points to keep in mind are to make sure your headline contains your primary keyword and that you pepper the release itself with three target keywords. Also, never forget to include at least one URL in the release. You never know, your release might be republished without anchor text and by including your URL you'll assure that the reader can find you.

SEO is an ever changing field and one I don't think anyone fully masters. So keep experimenting and keep writing new releases with SEO in mind, but also remember, when all is said and done, it comes down to telling a compelling story. Don't get so lost in the SEO game that you forget the basics.