IxDA Shanghai Face-to-Face: MARCH 12

As frog design celebrates its 40th anniversary, Mark Rolston, Chief Creative Officer, will moderate a round table discussion that will examine the dialectic between vision and pragmatism, conceptual thinking and craftsmanship. In today’s economy, a vision is good, but to make a real impact, it must be brought to life. The discussion will investigate:

1. The challenge of executing a vision while allowing for the craft of design to tune that vision throughout the development process;
2. Technology as the lever that bridges the gap between design as art and design as impact;
3. How companies can use design to close the loop between strategy and execution.

WHEN?
March 12th, 2009 7:30PM

WHERE
BAU (brearley architects + urbanists)
No 17, Lane 1252, Fuxing Middle Road
+86 21 5466 6969
中国 上海市复兴中路1252弄17号
+86 21 5466 6969

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